Can I pay a different rate to one partner without redoing everything?

Yes. Set an override on that affiliate and it wins over the plan. Everyone else stays where they are. On Startup every affiliate shares the program rate; per-partner overrides start on Business.

How do I pay more for one product than another?

A commission plan can hold a rate per product, each with its own type and limits. So the $19 plan can pay 30% and the $499 plan 10%, inside one plan, without splitting your partners into groups.

Does a recurring commission really pay forever?

Only if you set it to. Recurrence is capped by a number of payments or a number of months, and setting both to unlimited is what people mean by lifetime. Most programs cap it at twelve months, which is a field, not a policy.

Can partners recruit other partners?

Yes, two levels deep. The partner who made the sale earns their commission and the partner who recruited them earns a second, smaller one. There is no third level. Sub-affiliate commissions start on the Business plan.

What happens to commissions when I change the plan?

Commissions already earned keep the terms they were earned under. The new rate applies to sales recorded after the change, so you are never retroactively taking money back from a partner who did the work.

Can the rate depend on the order rather than the person?

Yes, from Business. Rules read the order amount, the products in it, the coupon used, the landing page or the statement description, and each rule group can require all conditions or any of them.

Do I have to pay in cash?

No. Rewards can be store credit in Shopify, Stripe or WooCommerce, a discount coupon, or a custom unit you name yourself, like coins or credits. Non-cash rewards start on the Business plan.

Is commission calculated before or after tax and shipping?

Your choice, per program. Both deductions are on by default, so a commission is worked out on the product revenue rather than on tax you are about to hand over and postage you already paid.

Commission plans

Pay what each partner is actually worth

One flat rate for everyone means overpaying your worst partners and losing your best. Percentage or flat, one-off or every renewal, a different deal for the person who earns it.

Start free See pricing

Recurring commissions on every plan
Rates per partner, product and order
Cash, store credit, coupons or coins

Commissions

Creator 20

DefaultOver $200+ Add

Conditions

Order AmountGreater than

200

Reward

PercentageFlat

Rate (%)

Whichever comes first

Payments

Unlimited

Months

Recurring on every plan

Or 40% for just this partner

Try it

Change the numbers. Watch what Emma earns.

This is the commission plan editor, live. Edit any field and the earnings below recalculate.

Most tools ask you to accept their model. The question that decides an evaluation is whether yours fits, so these are the real fields rather than a picture of them.

Nothing here is saved and nothing is sent anywhere. It is the same set of fields the real editor gives you.

Create my program

14-day free trial · No credit card required · Cancel anytime

Creator 20 · commission plan

Editable. Change anything.

The plan

Commission rate20%First payment$349Each renewal$29Renewals paid on12

What Emma earns

On the first payment$69.80

On each renewal$5.80

Across 12 renewals$69.60

Lifetime, one customer$139.40

Nothing here is saved and nothing is sent anywhere. It is the same set of fields the real editor gives you.

Rate types

Percentage or flat. One-time or every renewal.

The two choices that decide almost everything else about a program.

Percentage
A share of what the customer actually paid, after tax and shipping if you deduct them.
20% of $349.00 = $69.80
Flat
A fixed amount per sale, regardless of order value. Simpler to explain to partners.
$50.00 per sale
One-time
Paid on the first payment only. Set the payment limit to one.
1 payment
Recurring
Paid on every renewal, for as long as you allow. Unlimited payments is the lifetime case.
12 months, then stop

Recurrence is capped two ways, and you can use either or both: a number of payments, or a number of months. Set both to unlimited and the commission follows the subscription for life. There is no separate lifetime switch, because unlimited is the lifetime case.

Step-downs

Business and up

Step-downs drop the rate over time. Generous for the first three months to get a partner moving, sustainable after. Each step carries its own rate, type and limit.

30%

20%

15%

Months 1-3Months 4-6Months 7+

Structure

Different partners, different deals

Groups, per-partner overrides, per-product rates, rules that read the order, and two levels of sub-affiliate.

Business and up
Affiliate groups
Segment partners into groups that drive their plan, their assets, their coupons and their portal.
Business and up
Per-partner rates
Give one partner 40% and leave everyone else on 20%. An override on the affiliate, not a new plan.
Business and up
Per-product rates
One rate for the $19 plan and another for the $499 one, inside the same commission plan.
Business and up
Rules that read the order
Set the rate by order amount, product, coupon used, landing page or statement description.
Business and up
Milestones
Partners move up a tier automatically when they pass a referral or revenue threshold you set.
Business and up
Sub-affiliates
Partners recruit partners and earn on their sales. Exactly two levels, with a downline view.

Rules that read the order

Five attributes, each with its own operators. A rule group matches all of its conditions or any of them.

Order amount: Greater than · Less than
Product: Any of · None of
Coupon used: Any of · None of
Landing page: Is · Is not · Contains · Does not contain
Statement description: Contains

Sub-affiliates, two levels deep

Business and up

Sub-affiliate commissions run exactly two levels deep: the partner who made the sale, and the partner who recruited them. There is no third level. We would rather say so now than let you find out later.

One $349.00 sale

2 levels

Emma LarsenLevel 1 · made the sale$69.8020%

Priya NairLevel 2 · recruited Emma$17.455%

Level 3Whoever recruited Priyadoes not exist

Non-cash

Pay in store credit, coupons or coins

Not every reward has to leave your bank account.

Business and up

Non-cash rewards fire on signup or on purchase, cap by how many times they are earned, and calculate flat per purchase or per unit of currency spent.

How the cash side is paid

Store credit
Shopify store credit, Stripe credits or WooCommerce credits, issued when the reward is earned.
Coupons
A discount code issued to the partner instead of cash, minted with its own rules.
Custom credits
Your own unit. Coins, AI credits or points, with a name you choose and caps you set.

“We have tried a lot of different affiliate platforms and this is the only one that is EU VAT compliant, works well and has great support. Do not look any further.”

Alexander KoppersAffiliate Manager, Moov

“Super simple to use, and includes everything that an affiliate program needs to end up a success.”

Hammaad SiddeeqeeFounder

Founder

Availability

Commission features by plan

Recurring commissions are on every plan. Most of the structure above starts on Business.

Feature	Startup	Business	Enterprise
Recurring commissions
Multiple commission plans
Per-product commissions
Advanced commission rules
Step-down commission schedules
Per-affiliate custom rates
Affiliate milestonesGamify add-on
Affiliate groups and segmentation
Sub-affiliate commissions
Non-cash rewards

Recurring commissions and a custom attribution window are on every plan, including Startup. Named commission plans, per-product rates, advanced rules, step-downs, per-partner overrides, groups and sub-affiliates start on Business.
Affiliate milestones are included from Business and are also part of the Gamify add-on, which is why they carry both marks.
Referly takes 0% of your sales on every plan, whatever the commission rate.

Compare all plans Try the commission calculator

From a customer

“The team is very proactive in developing it and adding new features. But the customer support? Outstanding. I love the openness and the willingness to help even with little things.”

HilmeeFounder

FAQ

Before you connect anything

The questions founders ask in the first ten minutes.

Start for free Book a demo

14-day free trial · No credit card required · Cancel anytime

Yes. Set an override on that affiliate and it wins over the plan. Everyone else stays where they are. On Startup every affiliate shares the program rate; per-partner overrides start on Business.

Models that tend to be awkward elsewhere

Explore

The rest of the platform

Tracking and attribution

Payouts, tax and invoicing

Your branded affiliate portal

Recruiting and growth

Engage add-on

Messaging and announcementsTalk to your partners inside the portal they already use.

Gamify add-on

GamificationLeaderboards, contests and bonuses for the quiet ninety percent.

Program essentials

Analytics and reportingSee which partners actually sell, by fourteen dimensions.

Integrations and developers

API and webhooksA real REST API, and fifteen webhook events.

Commission plans

Pay what each partner is actually worth

One flat rate for everyone means overpaying your worst partners and losing your best. Percentage or flat, one-off or every renewal, a different deal for the person who earns it.

Start free See pricing

Recurring commissions on every plan
Rates per partner, product and order
Cash, store credit, coupons or coins

Commissions

Creator 20

DefaultOver $200+ Add

Conditions

Order AmountGreater than

200

Reward

PercentageFlat

Rate (%)

Whichever comes first

Payments

Unlimited

Months

Recurring on every plan

Or 40% for just this partner

Try it

Change the numbers. Watch what Emma earns.

This is the commission plan editor, live. Edit any field and the earnings below recalculate.

Most tools ask you to accept their model. The question that decides an evaluation is whether yours fits, so these are the real fields rather than a picture of them.

Nothing here is saved and nothing is sent anywhere. It is the same set of fields the real editor gives you.

Create my program

14-day free trial · No credit card required · Cancel anytime

Creator 20 · commission plan

Editable. Change anything.

The plan

Commission rate20%First payment$349Each renewal$29Renewals paid on12

What Emma earns

On the first payment$69.80

On each renewal$5.80

Across 12 renewals$69.60

Lifetime, one customer$139.40

Nothing here is saved and nothing is sent anywhere. It is the same set of fields the real editor gives you.

Rate types