Affiliate management
See every affiliate in one table and filter by status, group, country, commission plan or revenue.
Features
Everything you need to run an affiliate program: affiliate tracking, commission plans, automated payouts, a branded affiliate portal and 23 integrations.
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Manage
Approve affiliates, set commission rates, run payouts and collect tax forms from one dashboard, with reporting on every click and sale.
Search and filter your affiliates by status, group, country, plan or revenue. Approve applications, change commission plans and generate payout batches without leaving the page.
“Customer service was incredibly responsive. As someone who had never used affiliate software before, I couldn't recommend Referly more highly.”

Ben Stacy
Partnerships, Succeed

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Affiliate management
See every affiliate in one table and filter by status, group, country, commission plan or revenue.
Approvals and bulk actions
Approve, decline, deactivate or ban affiliates individually, or hundreds at once with bulk actions.
Affiliate groups
Segment affiliates into groups that control their commission plan, marketing assets, coupons and portal.
Custom signup questions
Add your own questions to the affiliate signup form, then filter and approve applications on the answers.
Commission plans
Set percentage or flat commissions, one-off or recurring, capped by number of payments or by months.
Per-affiliate and per-product rates
Set a different commission rate for an individual affiliate, or a different rate for each product you sell.
Advanced commission rules
Set commission rates conditionally by order value, product, coupon used, landing page or traffic medium.
Sub-affiliate commissions (MLM)
Let affiliates recruit other affiliates and earn on their sales, across two levels, with a full downline view.
Payouts
Pay affiliates automatically through PayPal or Wise on a daily, weekly or monthly schedule, with holding periods and minimum thresholds.
Referly Payouts
Make one payment and Referly pays every affiliate worldwide in their own local currency.
Non-cash rewards
For EcomReward affiliates with discount coupons or Shopify, Stripe and WooCommerce store credit instead of cash.
Tax forms and EU invoicing
Collect W-9, W-8BEN and W-8BEN-E forms and issue EU-compliant self-billing invoices with VAT numbers validated against VIES.
Analytics and reporting
Track clicks, referrals, revenue and commissions over time, broken down by affiliate, coupon, country, device and UTM campaign.
Also in Manage
Customize
Put your logo, colours and domain on the affiliate portal, translate it into 15 languages, rewrite every string, and send all 24 emails from your own domain.
Set your logo, brand colour, background and button styles for desktop and mobile, then run the portal on your own domain with an SSL certificate issued for you.
“I was looking to build an online portal for affiliates to track their sales and Referly saved me so much work. So many amazing extra features, like custom domains and fully customisable affiliate rates.”

Alistair Heath
Founder, Hapcha

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Branded affiliate portal
Apply your logo, brand colours, gradients and background image to the affiliate portal, set separately for desktop and mobile.
Login and signup page designer
Design the affiliate login and signup screens with four layouts, an image carousel and your own headline and subtitle.
Custom portal domain
Host the affiliate portal on your own domain such as partners.yourbrand.com, with the SSL certificate issued automatically.
Portal copy editor
Rewrite any label, heading or message in the affiliate portal to match how your company talks.
Portal in 15 languages
Show the affiliate portal in 15 built-in languages, and add your own translation set for any language we do not ship.
Custom onboarding steps
Build the onboarding steps a new affiliate completes, including profile, social accounts, payout details and tax forms.
Custom email designer
Redesign all 24 transactional emails with a drag-and-drop editor so every message matches your brand.
Custom email sending domain
Send every affiliate email from your own domain once SPF, DKIM and DMARC are verified.
White label the portal
Remove all Referly branding from the affiliate portal, emails and announcements.
Custom CSS and JavaScript
Inject your own CSS and JavaScript into the affiliate portal for full control over its appearance and behaviour.
Custom terms of service
Require affiliates to accept your own terms of service when they sign up, instead of a generic agreement.
Contact widget
Add a floating contact button to the portal linking affiliates to your email, Discord server or booking calendar.
Shared customer data controls
Control exactly which customer data affiliates can see: revenue amounts, names, email addresses and tracking data.
White-label agency dashboard
For agenciesGive clients a dashboard on your own domain with your logo, favicon and email branding across four logo slots.
Also in Customize
Engage
Message affiliates one to one or in groups, publish announcements to the portal, share marketing assets, and turn your customers into affiliates with an embeddable widget.
Publish a popup to the affiliates you choose, once or on a trigger you set. Message individual affiliates or a whole group from the same inbox.
“The team answers in what feels like a tenth of a second. Amazing product, saved us a boatload of money. 10/10, no bugs.”

Tomer Levi
Founder, Mailin

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Affiliate messaging
Message any affiliate directly from your dashboard and they reply inside the affiliate portal.
Group and broadcast chat
Send one message to an entire affiliate group in a shared chat room bound to that group.
Assets and bonuses in chat
Attach marketing assets and bonus offers directly inside a conversation, with up to five files per message.
Portal announcements
Publish popups inside the affiliate portal, targeted by group and scheduled with frequency caps.
Announcement automations
Trigger announcements automatically when an affiliate meets a condition, and let them repeat on a schedule.
Marketing assets library
Store banners, videos, PDFs and copy in nested folders, with visibility controlled per affiliate group.
Stock images and GIFs
Search Unsplash, Pexels, Pixabay and Giphy from inside the asset library without leaving Referly.
Customer referral widget
Embed a widget on your site so logged-in customers get their own referral link, coupon code and QR code.
On-site pop-ups and banners
Show referred visitors a popup or banner on your own site, triggered on page load or on exit intent.
Email and in-app notifications
Control 35 in-app notification types and 24 transactional emails, each one switched on or off individually.
Missed message digests
Email affiliates and admins a digest of unread messages so no conversation goes cold.
Also in Engage
Gamify
Rank affiliates on leaderboards, run contests with cash and non-cash prizes, pay performance bonuses at thresholds, and move affiliates up commission tiers automatically.
Rank affiliates by referrals, revenue, sales, earnings or conversion rate. Set a prize and a deadline, and cash prizes are paid out as real commissions in the next payout run.
“My passion is building apps, not marketing them. Referly lets me pass that on to people who love doing it, and share in the success together. The most intuitive affiliate software I've used, and I've used a few.”

Bec F.
Founder, Ghostwriter Express

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Affiliate leaderboards
Rank affiliates on a leaderboard by referrals, revenue, number of sales, earnings or conversion rate.
Public leaderboard pages
Publish a leaderboard on its own public URL, or keep rankings hidden from affiliates entirely.
Affiliate contests
Run time-boxed competitions with qualification rules, picking winners once or every day, week, month or year.
Cash and non-cash prizes
Award cash prizes that are paid as real commissions, or non-cash prizes tracked as deliverables.
Performance bonuses
Pay a bonus when an affiliate hits a threshold of referrals, revenue or conversions, awarded retroactively if they already qualify.
Commission tiers and milestones
Move affiliates up commission tiers automatically as they hit referral and revenue milestones, raising their rate.
Content rewards
Pay affiliates for content by views or likes, with a budget, submission windows and a review step before anything is paid.
Signing bonuses
Attach a signing bonus to an invitation, paid automatically the moment the affiliate accepts.
Also in Gamify
Integrate
Connect any of 23 integrations including Stripe, Shopify, WooCommerce, Paddle, Chargebee, Polar, Zapier and Make, or use the REST API and webhooks to build your own.
Choose one of 23 integrations, paste a single script, and Referly verifies your site automatically. Clicks, coupon redemptions, sales and refunds then sync on their own.
“We have tried a lot of different affiliate platforms and this is the only one that is EU VAT compliant, works well and has great support. Do not look any further.”

Alexander Koppers
Affiliate Manager, Moov
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Affiliate link tracking
Add one tracking script to your site and every click is recorded against the affiliate who sent it.
Coupon code tracking
Attribute sales through discount codes instead of links, for podcasts, video, live reads and anywhere nobody clicks.
Automatic coupon generation
For EcomGenerate a unique discount code for each affiliate from their name, with redemption limits, minimum order value and an expiry.
Custom attribution window
Set how long a click stays attributed to an affiliate, from one day to a full year. The default is 60 days.
Cross-domain tracking
Track a visitor from your marketing site through to a checkout hosted on a different domain.
Detailed click data
Capture UTMs, ad click IDs such as gclid and fbclid, device, browser, city, ISP and VPN detection on every click.
Add-to-cart funnel tracking
For EcomAdd an add-to-cart step between click and sale so you can see exactly where your funnel leaks.
Fraud prevention
Catch self-referrals automatically by matching email addresses and IP ranges, then hold them for review or reject them.
Stripe integration
For SaaSTrack Stripe subscriptions, renewals and refunds, with recurring commissions and clawbacks calculated automatically.
Shopify and WooCommerce
For EcomTrack Shopify and WooCommerce orders, refunds and auto-applied discount codes through the app or the plugin.
Integration setup wizard
Pick from 23 integrations, paste one script, and Referly checks your site until it confirms tracking is live.
REST API and API keys
Create and read affiliates, referrals, sales, coupons, links and payout batches through the public REST API.
Webhooks
Subscribe to 15 event types across referrals, affiliates, sales and coupons, with delivery logs and one-click resend.
Branded short links
Give every affiliate a short link on your own branded domain, generated automatically when they join.
Import and migration
Import affiliates, referrals and sales by CSV or directly from Rewardful, FirstPromoter, Tolt, Tapfiliate, PartnerStack, Trackdesk, Partnero and Dub.
Also in Integrate
Grow
List your program in the Referly marketplace, browse affiliates already earning on Referly with their real revenue figures, and hire an affiliate manager to run it for you.
Filter affiliates already earning on Referly by category, country, audience size and the revenue they have driven. Send an invitation with a signing bonus and a chat room opens automatically.
“Referly is a game-changer for anyone looking to scale with smart, customizable solutions. Instead of one-size-fits-all, they work with you to make sure you're maximising revenue. The platform is user-friendly and the team is incredibly responsive.”

Marçal Orri
Founder, Growmefy

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Affiliate marketplace listing
List your program in the public Referly marketplace so affiliates can find and apply to it themselves.
Listing quality and match scores
See a quality score for your marketplace listing and a match score for how well each affiliate fits your program.
Influencer Discovery
Browse affiliates already earning on Referly, with the revenue they have driven and their real conversion rates.
Creator invitations
Invite creators with a personal message and a signing bonus, and a chat room opens as soon as they accept.
Affiliate managers directory
Hire an experienced affiliate manager to run your program, from a directory of working managers.
Influencer recruitment
Search an external creator database by niche, audience size and country, unlock contact details and build shortlists.
Competitor affiliate research
Use a Chrome extension to see which sites and creators already promote your competitors.
Group and plan signup links
Share a signup link that automatically assigns the affiliate group and commission plan you chose.
Master affiliate network
Give affiliates one portal at influencers.referly.so where they see their earnings across every Referly program they have joined.
Also in Grow
Others
Resell Referly to your clients under your own brand and billing, with encrypted tax data, support on every plan and free migration from your current platform.
See every client program with its clicks, referrals and revenue, on your own domain and under your own brand. Set each client's plan, features and usage limits, and bill them through your own Stripe account.
“Fantastic and totally flawless product. Was able to set up in no time and got some quick help from the Discord channel. Great pricing too, and I look forward to using Referly long-term.”

Sudh S.
Founder, Trendoscope

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Agency console
For agenciesSee every client program on one screen with clicks, referrals and revenue rolled up across your whole book.
Client billing via Stripe Connect
For agenciesBill clients through your own Stripe account on pricing plans you create and control.
Resellable pricing plans
For agenciesBuild three resellable pricing tiers with your own prices, usage limits and feature toggles, synced to Stripe.
Per-client features and limits
For agenciesSwitch roughly 35 features on or off per client and cap their revenue, customers, affiliates and team seats.
Platform kill switches
For agenciesHide Referly short links, Referly Payouts, the marketplace, API keys and API documentation from your clients.
Team seats and permissions
For agenciesInvite unlimited team members with owner, admin and member roles, scoped to the specific client programs they manage.
Security and data protection
Tax identification numbers are encrypted with AES-256-GCM, every reveal is logged, and portal logins are bot protected.
Support on every plan
Email support and Discord access on every plan, with a priority queue on Business and a named CSM on Enterprise.
Free migration
Move from your current platform by CSV or direct import, keeping your affiliates, referrals and balances, with no downtime.
Free affiliate tools
Use the free link shortener and the competitor affiliate research extension, with no Referly account required.
Also in Others
What each plan includes
Link tracking, coupon tracking, fraud prevention, refund handling, every payment integration, multi-currency, the branded portal in 15 languages and free migration are on every plan, including the $75 one. Automated payouts, tax forms, the API, webhooks and a custom domain start on Business.
Contests, group chat rooms, announcement automations, content rewards and Influencer Discovery are add-ons, not Business defaults. And Referly takes 0% of your sales on every plan.
Compare plans| Feature | Startup | Business and up |
|---|---|---|
| Link and coupon code tracking | Included | Included |
| All payment integrations | Included | Included |
| Branded portal in 15 languages | Included | Included |
| Fraud prevention and refund handling | Included | Included |
| Free migration from another platform | Included | Included |
| Automated payouts | Not included | Included |
| Tax forms (W-9, W-8BEN, W-8BEN-E) | Not included | Included |
| REST API and webhooks | Not included | Included |
| Custom portal domain | Not included | Included |
| Multiple commission plans | Not included | Included |
| Customer referral widget | Not included | Included |
Get started
Connect Stripe or Shopify, invite your partners, and pay per sale.
14-day free trial · No credit card required · Cancel anytime