Best Affiliate Software for Ecommerce
Not on Shopify? You still get affiliates.
Most affiliate apps only work on Shopify. These six cover WooCommerce, headless builds and stores that also sell a subscription. Compare what each one actually tracks.
- Shopify, WooCommerce and Stripe in one
- Refunds reverse the commission
- Codes tracked on every plan
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Competitor pricing checked .
Quick answer
Which ecommerce affiliate tool fits you?
Refersion, UpPromote and BixGrow are ecommerce-only. Tapfiliate and Referly track stores and subscriptions in the same program. Referly is $75/mo and connects Shopify, WooCommerce and Stripe with coupon tracking on every plan. Tapfiliate is $74/mo annual but meters on clicks with published overage rates.
Referly
You sell on more than one channel, or want tax forms and your own portal domain.
Refersion
Ecommerce only, and the marketplace supply side is worth 3% per sale.
Tapfiliate
Many channels, predictable click volume.
UpPromote
Shopify only, cheapest start, free plan first.
BixGrow
Shopify only, flat fee, $14.99/mo.
LeadDyno
A small roster of big partners. It meters on headcount, not revenue.
What each one tracks
Where your sales actually happen
Most affiliate apps are Shopify apps. If your store is anywhere else, that is the whole decision.
ShopifyOrders and refunds
WooCommerceOrders and coupons
StripeSubscriptions
One affiliate, one balance
Maya Okonkwo
One link, one code
$1,284.40
Ready to pay
Side by side
What each one tracks, in one table
| Tool | Entry price | Meters on | Sales channels | Coupon codes1 | Per-sale fee |
|---|---|---|---|---|---|
| Referly | $75/moStartup | Affiliate revenue | ShopifyWooCommerceStripePaddleChargebeeREST API | Tracked on every plan | 0%No cut of sales on any plan |
| Refersion | $39/moLaunch | A percentage of affiliate-driven sales | Ecommerce only | 3% on Launch, 2% on Growth | |
| Tapfiliate | $89/moLaunch, annual | Clicks + conversionsA viral post costs you either way | Many, including Stripe | None on sales; overage on clicks and conversions | |
| UpPromote | $0/moGrowth | Referral revenue | Shopify only | 2% / 1.5% / 1% by plan | |
| BixGrow | $0/moScale | Orders + affiliates | Shopify only | None at any tier | |
| LeadDyno | $49/moLite, 50 affiliates | Affiliate headcountThe only non-revenue meter here | Stripe, Shopify, WooCommerce and more | None stated |
Scroll the table sideways to see every column.
- 1Coupon tracking is on every Referly plan. Generating a personal code per affiliate automatically, and cross-domain tracking, are Business features.
The shortlist
Six tools, six honest limitations
Three are Shopify-only, which is a hard stop rather than a footnote if your store is anywhere else.
One program across your store and your subscription. One link, one code, one balance per affiliate.
- Shopify, WooCommerce, Stripe, Paddle, Chargebee and more, plus a REST API
- Refunds reverse the commission automatically
- Deduct shipping and tax before the commission is calculated
Limitation: No free plan. $75/mo, affiliate revenue caps at $10,000/mo on Startup, and automated payouts plus auto coupon generation start on Business at $149.
Best for WooCommerce, headless, or a store plus a subscription.
Refersion
The best-known ecommerce affiliate platform, with a real marketplace behind it.
- Free brand listing in front of affiliates already looking
- Unlimited affiliates from the first plan
- Shopify, BigCommerce, WooCommerce and Magento
Limitation: $39/mo plus 3% of affiliate-driven sales, 2% on the $199 plan. Ecommerce only: a Stripe subscription needs a second tool.
Best for ecommerce-only merchants who want the marketplace.
Tapfiliate
Cross-channel tracking with published overage rates.
- Shopify, WooCommerce, Stripe and 30+ integrations
- Publishes its overage rates
- Automated payouts on Scale
Limitation: Meters on clicks and conversions, not revenue. A traffic spike costs money whether or not it converts.
Best for multi-channel stores with predictable traffic.
UpPromote
The deepest Shopify-native tool, with a real free plan.
- Free to $3,000/mo in referral revenue
- Lives entirely inside Shopify admin
- Their directory promotes your program
Limitation: Shopify only, and every paid plan takes 1% to 2% of referral sales. Not a candidate off Shopify.
Best for Shopify-only stores starting small.
BixGrow
Flat $14.99/mo with no percentage at any tier.
- No per-sale fee anywhere
- Free plan for a first program
- Installs in minutes
Limitation: Shopify only, and the free plan caps at 50 referral orders and 30 affiliates.
Best for Shopify-only stores that want flat pricing.
LeadDyno
Meters on affiliate headcount instead of revenue. An unusual shape that suits some programs perfectly.
- High revenue with few partners stays cheap
- Stripe, Shopify, WooCommerce, BigCommerce and more
- 30-day trial
Limitation: The ladder climbs fast: 50 affiliates at $49/mo up to $749/mo for unlimited. Many small partners get expensive quickly.
Best for a small roster of high-performing partners.
Before you pick
What breaks in an ecommerce affiliate program
Are coupon codes first-class?
Most ecommerce affiliate sales arrive as a code, not a click.
What happens on a return?
The commission must reverse itself before the payout leaves.
Commission on tax and shipping?
Deduct both first, or quietly overpay on every order.
What is the meter?
Revenue, orders, clicks or headcount. Each punishes a different kind of growth.
One affiliate, every channel?
One link, one code, one balance, wherever the sale lands.
Who owns the relationship?
A portal on your domain, in your partner's language.
The verdict
Which one should you pick?
Shopify only, starting small
UpPromote free, or BixGrow flat
Few partners, high revenue
LeadDyno's headcount meter
WooCommerce, headless, or store plus subscription
Referly
Customer stories
Take their word for it
The founders and affiliate managers behind three fast-growing programs, in their own words.
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”
Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”
James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals
“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”
Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
Pricing
One flat price. 0% of your sales.
Referly never takes a percentage of your revenue or your affiliates' commissions, on any plan.
FAQ
Ecommerce affiliate questions
The questions buyers ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
That is your store's combination rule, not the app's. An affiliate code is a normal discount in Shopify and WooCommerce. The affiliate tool decides who owns the code and what happens on a refund.
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