Does this work on a WordPress site with no shop?

Yes, with one limitation worth knowing up front. A site with forms and bookings and no checkout has no order to report, so it tracks referrals only. To pay partners per sale, connect the platform that takes the money, usually Stripe, alongside it.

Do I need to edit theme files or use a page builder?

No. WooCommerce sellers upload a plugin. Everyone else adds one line with any headers-and-footers plugin. Neither route touches a template, so a theme change does not break tracking.

I use WooCommerce. Should I read this page or the WooCommerce one?

The WooCommerce page. It covers orders, coupon codes, refunds and store credit in detail. This page exists for the WordPress sites that sell some other way, and for anyone deciding which of the three routes they are on.

What happens when a customer gets a refund?

The commission is reversed. Refunds that land inside your payout window remove the sale and its commission before anything is paid out. Once that window has closed the payout has already gone out, so the sale stands, which is exactly what the window is for.

How long does a referral stay attributed?

Sixty days by default, and you can change it. The click is stored in a cookie with a local-storage fallback, so it survives a browser that blocks one but not the other.

Can I use a membership plugin instead of WooCommerce?

Yes, as long as something reports the payment. Membership tools that bill through Stripe are covered by the Stripe route: the membership signup is the referral, and Stripe reports the money and the renewals.

WordPress Affiliate Software

WordPress Affiliate Software | Referly

All three routes at once

What Referly tracks on WordPress

Most rows below say partial, and that is not a hedge — it is the fork. Each one names which route it applies to.

ReferralsSales

What Referly tracks in WordPress
Referral tracking — A signup, trial or new customer is recorded against the partner who sent them, before any money moves.	Yes
Sale trackingDepends on how you sell. A WooCommerce store or on-site Stripe checkout reports sales; a forms-and-bookings site reports referrals only.	With a condition
Recurring commissions on renewalsRenewals are tracked when you sell subscriptions through Stripe. WooCommerce orders are tracked one order at a time.	With a condition
Refunds reverse the commissionA refund inside your payout window removes the sale and its commission. Once that window closes the sale stands.	With a condition
Coupon-code attributionWooCommerce coupons and Stripe promotion codes are both matched to a partner. A forms-only site has no coupon to match.	With a condition
A discount code per partnerCodes are created for you in WooCommerce or Stripe, whichever you sell through.	With a condition
Per-product commission rulesAvailable once the WooCommerce REST API keys or a Stripe connection are in place.	With a condition
Collection-level rules — Target a whole collection instead of listing its products one by one, and new products in that collection inherit the rate.	No
Commission net of tax — Tax is subtracted before the commission is calculated, so you are not paying a percentage of money that belongs to a tax authority. On by default, and switchable.	Yes
Commission net of shippingDeducted on WooCommerce orders, which are the only ones that carry shipping.	With a condition
Pay partners in store creditAvailable on the WooCommerce and Stripe routes.	With a condition
Connects without a developer — The plugin installs from the WordPress admin, and the script goes in with a headers-and-footers plugin.	Yes
Connect from the dashboardYou connect whichever processor you sell through, then paste your program id into the plugin.	With a condition
Carries your own click id — An `rsubID` on the inbound link travels all the way to the sale, so an ad platform or a network can match the conversion back to its own click.	Yes
Syncs partners into a list — Partners are added to a named list or group in your email platform as they join, so onboarding and announcements go out from the tool you already write in.	No
Pays partners through it — Money actually leaves through this platform. Referly hands it the batch, and it moves the funds to each partner.	No
Pays everyone in one batch — One approval sends every partner what they are owed, rather than one transfer at a time.	No

WordPress Affiliate Software

Which of these is your site?

What arrives in Referly

Your four steps

What this route cannot do

A form is not a sale

What Referly tracks on WordPress

Programs already running on Referly

What the one line actually does

What WordPress owners ask

Also connects to