FirstPromoter Alternative
Twice the headroom, and the store it can't track
FirstPromoter's $49 stops at $5,000/mo from affiliates. Referly's $75 runs to $10,000, and reads Shopify.
Referly is a FirstPromoter alternative that tracks Stripe and Shopify. FirstPromoter supports Stripe, Chargebee and Paddle only, and its $49 Starter plan stops at $5,000/mo in affiliate revenue, half of Referly's $10,000, so a $10,000/mo program costs $99 there and $75 here. Starter also gates managed auto payouts, SSO and "Powered by" removal.
Credit where due
Where FirstPromoter is the right answer
We say what they do well before we say what they do not. That is the reason you can believe the rest of the page.
FirstPromoter's entry plan is $49 to Referly's $75, and it knows its market unusually well, the biggest and clearest feature-comparison table in the category, and nineteen comparison pages, ten of which it isn't even in. The built-in affiliate email automation is the feature its buyers cite most and it is genuinely good: sequences to promoters without a third-party tool.
For a Stripe-billed SaaS under $5,000/mo in affiliate revenue, $49 beats $75 and FirstPromoter is a rational default. The catch is where that ceiling sits. $5,000/mo is the lowest entry cap of any vendor on this list and half of Referly's, so the plan you are comparing runs out twice as fast. At $10,000/mo you are on their $99 Business plan while the same program is still on Referly's $75.
What you actually pay
The same program, priced by both
At this size FirstPromoter costs 1.3× what Referly does. The gap comes from the percentages and the plan cliffs, not the sticker price.
Referly
- Startup plan
- $75
Startup, up to 200 active affiliates
FirstPromoter
- Business plan
- $99
Business, covers up to $15,000/mo
The other side
Where FirstPromoter stops
Three real limitations, each one traceable to a sentence on their own website.
Stores
Stripe, Chargebee and Paddle are the integration list. No Shopify at any plan. Revenue through a storefront is revenue the tool never sees.
Source: firstpromoter.com/pricing
The Starter gate list
The $49 plan caps at 1,000 affiliates, 3 campaigns and 2 websites, and holds back SSO, custom roles, activity logs, managed auto payouts, post-back URLs, "Powered by" removal, dashboard embedding and custom CSS.
Referly vs FirstPromoter, full comparison table
Compiled from real research into both platforms. The same rows appear on every alternatives page, so you can compare any two of them.
| Comparison | Referly | FirstPromoter |
|---|---|---|
| Entry price / month | $75 (Startup) | $49/mo (Starter) |
| Real cost at $10,000/mo |
Which one should you choose?
An honest look at which of Referly and FirstPromoter is right for you, including the reasons to stay where you are.
Choose Referly if
- 01You're past $5,000/mo from affiliates. Their cap, where $99 there meets $75 here
- 02Any part of your revenue runs through Shopify or WooCommerce
- 03You want a white-label portal path without a plan upgrade for "Powered by" removal
- 04Tax forms collected in the portal, TIN encrypted, and a marketplace feeding the program
Choose FirstPromoter if
Free migration
Switch from FirstPromoter without losing your history
A direct FirstPromoter importer carries affiliates, links and commission rates across. Free on every plan, including Startup.
Scope and plan
~30 minList your campaigns, commission rules and open payouts. Decide what happens to commissions accrued but not yet paid.
Export and map
~30 minExport affiliates from FirstPromoter. Referly's direct FirstPromoter importer maps affiliates, their referral links and their commission rates.
Referly vs FirstPromoter vs everyone else
Five facts on each of the other tools. If you are weighing up a third option, its page is one click away.
| Referly | FirstPromoter |  Rewardful |
|---|
Customer stories
Take their word for it
The founders and affiliate managers behind three fast-growing programs, in their own words.
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”
Alexander Koppers
Affiliate Manager, Moov
FAQ
You probably have questions
All are honest, unbiased answers, even when not flattering.
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Coverage and gates. FirstPromoter reads Stripe, Chargebee and Paddle; Referly reads those plus Shopify, WooCommerce, Polar and Zylvie on the same program. FirstPromoter's $49 Starter also carries a long gate list: managed payouts, SSO and removing "Powered by", while Referly's plan gates are fewer and stated.
