For courses, memberships and communities

Affiliate Programs for Courses and Communities

Pay per member who actually joins

Your members already recommend you. Connect Stripe, Memberstack or a form on your own site, and start paying them for it.

  • Tracks the signup, not just the sale
  • Works with the stack you already have
  • Pay in cash, credit or free months
Create my programBook a demo

14-day free trial · No credit card required · Cancel anytime

Total Revenue

$14,860

+22.4% from last period

Total Clicks

9,412

+11.8% from last period

Total Referrals

214

+17.2% from last period

Total Affiliates

168

+6.1% from last period

ReferralsLast 30 days
AffiliateCustomerSourceRevenueStatus
Ana Ruizm.okafor@gmail.comMemberstack signup$49.00Approved
Tom Weaverj.linden@hey.comStripe checkout$149.00Approved
Jae Parks.abara@outlook.comCal.com booking$220.00Approved
Lena Brightd.hallam@proton.meSignup formNo sale yetPending
Ravi Shahk.mensah@gmail.comCoupon LENA20$39.20Approved
Memberstack signupStripe checkoutCal.com bookingSignup formCoupon LENA20

One referrals table, five different ways in. The source column is the whole question this page answers.

The problem

Your best members bring three friends each

They do it in a group chat you will never see, and you pay them nothing because you cannot prove it happened.

If you sell a course, membership or community, an affiliate program pays your members and partners a commission for every person who joins through them. Referly tracks the signup wherever it happens, from Stripe, Memberstack, Cal.com, Calendly or a form on your own site, and pays out per member.

  • Stripe checkout
  • Memberstack
  • Cal.com
  • Calendly
  • A form you host

One record

A referral

Attributed to the member who sent it.

  • A commission
  • A payout

The referral happens in a DM

Someone vouches for you in a group chat and no record of it exists.

Four members or forty?

You cannot tell, so the next launch is negotiated on a feeling.

Your platform cannot pay abroad

Which is most of your audience, and all of the admin.

The routes in

It attaches to how you already take money

Six ways in, one program. Each is precise about what counts as a referral and what counts as a sale.

Set up tracking

Step 2 of 4
Search integrations...
  • Stripe
  • Memberstack
  • Cal.com
  • Calendly
  • Universal Forms
  • The JavaScript API

Stripe

Your Stripe account is connected

VERIFIED

Referly tracks payments through your Stripe account.

Report referrals back to Referly

New customer, free trial or first purchase

Report sales back to Referly

Every payment

The wizard's Stripe card, connected, with what it reports listed under it.

Set up tracking

Step 2 of 4
Search integrations...
  • Stripe
  • Memberstack
  • Cal.com
  • Calendly
  • Universal Forms
  • The JavaScript API

Memberstack

Verify the tracking script is live on your site

VERIFIED

<script src="https://referly.so/tracker.js" defer></script>

Add it to every page affiliate traffic can land on.

Report referrals back to Referly

Member signup

Report sales back to Referly

The Stripe payment behind it

Memberstack selected in the wizard, with the script verified live.

Set up tracking

Step 2 of 4
Search integrations...
  • Stripe
  • Memberstack
  • Cal.com
  • Calendly
  • Universal Forms
  • The JavaScript API

Cal.com

Connected

VERIFIED

A booking is the referral. If the booking is paid, it is also a sale.

Report referrals back to Referly

A booking

Report sales back to Referly

A paid booking

A Cal.com booking landing in the referrals table as both referral and sale.

Set up tracking

Step 2 of 4
Search integrations...
  • Stripe
  • Memberstack
  • Cal.com
  • Calendly
  • Universal Forms
  • The JavaScript API

Calendly

Connected

VERIFIED

The same shape as Cal.com, for the half of this audience already on it.

Report referrals back to Referly

A booked meeting

Report sales back to Referly

A paid meeting

Calendly connected through the wizard, reporting booked and paid meetings.

Set up tracking

Step 2 of 4
Search integrations...
  • Stripe
  • Memberstack
  • Cal.com
  • Calendly
  • Universal Forms
  • The JavaScript API

Universal Forms

Verify the tracking script is live on your site

VERIFIED

<script src="https://referly.so/tracker.js" defer></script>

Form on this page

#join-the-communityMatched

Report referrals back to Referly

Any form submission

Report sales back to Referly

Recorded separately

The Universal Forms picker, matching the form on your own page.

Set up tracking

Step 2 of 4
Search integrations...
  • Stripe
  • Memberstack
  • Cal.com
  • Calendly
  • Universal Forms
  • The JavaScript API

JavaScript

Verify the tracking script is live on your site

VERIFIED

referly.referral({ email });
referly.sale({ email, amount });

Call them where your own code already knows a member joined or paid.

The two calls, as the wizard's JavaScript guide gives them to you.

Stripe

Checkout, subscriptions and payment links. A membership billed monthly pays commission on each renewal if that is the rule you set.

Counts as a referral
New customer, free trial or first purchase
Counts as a sale
Every payment

Memberstack

The signup is recorded when it happens, so you see the members a partner sent before any of them convert.

Counts as a referral
Member signup
Counts as a sale
The Stripe payment behind it

Cal.com

Coaching calls and paid consultations. The booking is the referral, and if it is paid it is also a sale.

Counts as a referral
A booking
Counts as a sale
A paid booking

Calendly

The same shape as Cal.com, for the half of this audience already on Calendly.

Counts as a referral
A booked meeting
Counts as a sale
A paid meeting

Universal Forms

A signup, waitlist or demo request on a form you control becomes a referral. This is the route in when the community sits behind a page you host.

Counts as a referral
Any form submission
Counts as a sale
Recorded separately

The JavaScript API

Report signups and purchases from your own code when none of the above fits your stack exactly.

Counts as a referral
Whatever you call it for
Counts as a sale
Whatever you call it for

60-day default cookie window, configurable from a day to a year.

See every integration

The honest bit

If your platform is not on the list

None of these six is a Referly integration. Saying so is worth more than dodging it, because there are still three ways in and one case where the answer is genuinely no.

  • CircleNo integration
  • SkoolNo integration
  • KajabiNo integration
  • TeachableNo integration
  • PodiaNo integration
  • Mighty NetworksNo integration
01

A signup page you control

Universal Forms turns any submission into a referral, even when the community itself lives elsewhere.

02

Stripe underneath

If the platform bills through your own Stripe, connect Stripe and the payments are tracked whatever the front end.

03

Zapier, Make or the REST API

Report referrals and sales from any app. Webhooks fire back so your own systems can react.

And the case where the answer is no

If your platform bills through its own merchant account, gives you no webhook and no form you control, then Referly cannot see the sale. Neither can anyone else. That case is real and no configuration fixes it.

Three questions

  1. 01

    Do you control the signup or checkout page?

    A page you host, even if the community itself lives elsewhere.

  2. 02

    Does it bill through your own Stripe account?

    Your Stripe, not the platform's merchant account.

  3. 03

    Can it fire a Zap, a webhook, or an API call?

    Zapier, Make, or anything that can send an HTTP request.

Answer the questions and the route in appears here. All four possible answers, including the one where Referly cannot help, are written out below, so you can read them without the widget.

See every integrationThe Stripe integration

Members as partners

Every member, a link of their own

No application step. The referral widget sits in your member area and hands each member a link, a code and a QR to share.

From Business

members.yourcommunity.com

Invite your friends and earn!

Give 20% off, earn 20% of every order.

Links & CodesInviteEarnings

Your referral link

yourcommunity.com/?ref=ana

Your coupon code

FRIEND20
Scan to share

Invitations

  • Sarah M.Joined
  • John D.Invited
  • Mike R.Pending

The widget as a member sees it, in your member area, with no application step in front of it.

A link and a code

Personal to each member, copied in one tap.

A coupon they can offer

So the discount is part of how they pitch you.

A QR code to share

For a workshop, a slide or a meetup.

One-click email invites

Sent, opened, clicked and converted, all tracked.

Popup triggers
Page load · exit intent
Positions
Seven
Targeting
Page rules · audience
The widget
From Business
Explore the referral widget

Customer stories

Programs paying partners per signup

None of these three sells a course, and we are not going to pretend otherwise. They are here because each one attaches its program to how it already takes money, which is the question this page is about.

Moov
EcommerceFitness

“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”

Alexander Koppers

Alexander Koppers

Affiliate Manager, Moov

$6.9M

in total affiliate-driven revenue

1,154
active affiliates
19,017
affiliate sales
1,240,030
clicks tracked
OptimizePress
SaaSSite builder

“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”

James Dyson

James Dyson

Founder & CEO, OptimizePress

7 figures
in affiliate-driven sales
4,554
active affiliates
10,536
referrals
Letterly
Mobile appAI writing

“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”

Ilfat Khayrullin

Ilfat Khayrullin

CMO & Co-founder, Letterly

300K+
app users
689
active affiliates
24,114
clicks tracked

Pricing

Size the plan to your launch month

A launch is spiky, so the caps matter more here than anywhere else on the site. Startup covers $10,000 a month of affiliate revenue and Business $30,000. Only revenue attributed to an affiliate counts.

FAQ

The questions this audience actually has

The first one is the one most people came for, and it is answered with the honest half first.

Start for freeBook a demo

14-day free trial · No credit card required · Cancel anytime

  • There is no Circle integration, so the honest answer is not directly. There are three routes in. If you control the signup page, Universal Forms turns a submission into a referral. If Circle bills through your own Stripe account, connect Stripe and the payments are tracked whatever the front end. And Zapier, Make or the REST API can report referrals and sales from any app. The same three answers apply to Skool, Kajabi, Teachable, Podia and Mighty Networks.

  • Yes. A recurring commission pays on every payment the membership makes. You can cap it by number of payments or months, or step the rate down after a threshold, so 30% for the first year and 15% after. Recurring commissions are on every plan. Step-down schedules are available from Business.

  • The commission stops with the payments. There are no further payments, so there is no further commission, and nothing already earned is clawed back. If a payment is refunded rather than simply not renewed, that specific commission is reversed automatically.

  • No. The Integration Wizard branches by what you actually use, gives you the one script to add, then verifies it live so you can see it reporting. On Webflow, Framer, WordPress or a no-code builder that is a copy and paste into the site's head section.

  • Yes, through the referral widget. Every member gets a personal link, a coupon code and a QR code in your member area with no application step, plus one-click email invites that track what was sent, opened, clicked and converted. The widget is available from Business.

  • Yes. Non-cash rewards can be a coupon or a custom credit unit you define, so a free month is a reward you configure rather than a workaround. You can also pay cash through PayPal, Wise, a bank transfer or Referly Payouts, and mix the two across partner groups.

  • Through PayPal, Wise, Wise bank transfer, or Referly Payouts, which pays partners worldwide from one charge to you with no PayPal or Wise account needed on their side. Referly Payouts is opt-in at 5% for bank and ACH or 8% for card. Programs can run in multiple currencies, with rates refreshed three times a day.

  • Startup covers $10,000 a month of affiliate revenue and Business covers $30,000. Above that, Enterprise is uncapped. Only revenue attributed to an affiliate counts, not your total revenue. If your launches are spiky, size the plan to the launch month rather than the average one. This is the single most common surprise for this audience.

Where to go next

Integration

What the Stripe integration tracks

Read

Integrations

Every way into a Referly program

Read

Feature

The referral widget, in detail

Read

Guide

How to recruit your first affiliates

Read

Glossary

What a referral program is

Read

Selling physical goods too?

Affiliate software for ecommerce

Read

Your next growth channel

Launch your affiliate program in 10 minutes.

Connect Stripe, Shopify and 25 other tools. Your partners sell, you pay only when a sale lands.

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Turn your customers, creators and partners into a sales channel. Every click, coupon and sale tracked, and every partner paid, from one place.

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Product

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Solutions

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  • Affiliate tracking software
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Integrations

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  • All integrations

Resources

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  • Affiliate agreement template
  • Recruitment email template
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For affiliates

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Compare Referly

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Roundups

  • Shopify affiliate apps
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Head-to-head

  • Referly vs Rewardful
  • Referly vs FirstPromoter
  • Referly vs Tolt
  • Referly vs UpPromote
  • Referly vs Tapfiliate
  • Referly vs Partnero
  • Referly vs Trackdesk
  • Referly vs Dub
  • Referly vs PartnerStack

Neutral comparisons

  • Rewardful vs FirstPromoter
  • Rewardful vs Tolt
  • Rewardful vs Tapfiliate
  • PartnerStack vs impact.com

Alternatives

  • Rewardful alternative
  • FirstPromoter alternative
  • Tolt alternative
  • Tapfiliate alternative
  • PartnerStack alternative
  • UpPromote alternative
  • Trackdesk alternative
  • Refersion alternative
  • Everflow alternative
  • LeadDyno alternative
  • Post Affiliate Pro alternative
  • Affonso alternative

Pricing teardowns

  • PartnerStack pricing
  • impact.com pricing
  • Rewardful pricing
  • Everflow pricing
  • FirstPromoter pricing
  • UpPromote pricing
  • Tapfiliate pricing
  • Refersion pricing
  • Tolt pricing
  • Trackdesk pricing
  • Dub pricing

Migration guides

  • Migrate from Rewardful
  • Migrate from FirstPromoter
  • Migrate from Tolt
  • Migrate from Tapfiliate
  • Migrate from Refersion
  • Migrate from Dub
  • Migrate from Partnero
  • Migrate from Trackdesk
  • Migrate from PartnerStack

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    Affiliate trackingEvery click, coupon and sale, attributedCommissions & rewardsRecurring, tiered, per-product, or cash-freePayouts, tax & invoicesPayPal, Wise, or let Referly pay them for youBranded partner portalYour brand, your domain, 15 languagesRecruiting & discoveryA marketplace and an influencer network built inAnalytics & reportingWhere revenue actually comes fromAutomation, API & webhooksREST API, webhooks, Zapier and Make
    See all features

    Program types

    Affiliate programsPartners promote, you pay per saleReferral programsTurn customers into a growth channelManaging a programApprove, group, rate, message and pay partnersInfluencer programsGive every creator a link and a coupon codeInfluencer platformsPay to post, or pay per sale: seven compared

    Built for

    SaaS & AICommissions that follow the subscriptionEcommerce & ShopifyCoupon codes tracked as first-classAgenciesWhite-label programs for your clientsCreatorsPrograms built around coupon codes

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    What real programs earn with Referly

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  • By business

    SaaS & AIRecurring commissions, trials, upgrades and churnEcommerce & ShopifyOrders, coupons, refunds and store creditShopify storesInstall the app, no theme edits

     

    AgenciesYour brand, your domain, your pricesCreators & influencersCoupon-code programs at any scaleCourses & communitiesMemberstack, Cal.com, Calendly and more

    By platform

    StripeOne-click connect, subscriptions includedShopifyOfficial app, auto-apply discountsWooCommerceWordPress plugin, no code

     

    PaddleOverlay and inline checkoutChargebeeDrop-in script or API checkoutPolarPayment links and embedded checkout
    All integrations
  • Featured customer stories

    Moov$6.9M generated in affiliate revenue with 1,155 affiliatesLetterly691 creators driving 24,458 clicks and 656 salesOptimizePress7 figures generated in affiliate revenue with 4,554 affiliates
    All case studies

     

    ClickGUARD$67.7K in revenue and $14K MRR from affiliates in 5 monthsJobsoid765 sales generated by a 1,024-strong affiliate networkAudible Genius2x revenue growth with a roster of 100 creator affiliates

     

    FundYourFX723 referrals driven by 1,121 affiliates and influencersZeroChats$25,089 paid out automatically to 20 affiliatesMailin$67.9K in revenue generated from affiliates and creators

    Customer story

    How Moov generated $6.9M in sales from creators

    See how this eCom store manages 1,000+ creators using Referly.

    Learn more
  • Pricing
  • Learn

    BlogGuides and teardowns for program ownersGuidesHow to start, recruit, price and payBest affiliate softwareFive tools compared, each with its limitation statedGlossaryEPC, cookie windows, net terms, explainedCustomer storiesWhat programs actually earnBenchmarksReal commission rates by industry

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Available Pricing Plans

I'm a brandI'm an agency

Startup

2 months free
$75
/ month
Billed $750 yearly

Launch your affiliate program and get your first partners earning

No credit card required

  • Track up to $10,000 in monthly affiliate revenue
  • Up to 200 affiliates and 500 referrals a month
  • 1 affiliate program, 1 team seat
  • All payment integrations included
  • Link and coupon code tracking
  • Branded affiliate portal in 15 languages

Business

2 months free
$149
/ month
Billed $1,490 yearly

Scale your program with automation, white label and deeper control

No credit card required

  • Track up to $30,000 in monthly affiliate revenue
  • Unlimited referrals, up to 1,000 affiliates
  • Automated payouts through PayPal and Wise
  • White label portal with your own domain
  • Tax form collection built in (W-9 and W-8)
  • API access, webhooks and the customer referral widget
  • 5 affiliate programs, 5 team seats

Enterprise

Billed annually

Starting from

$399
/ month
Billed $4,788 yearly

Everything Referly offers, with a team behind you

  • Everything in Business included
  • Up to unlimited monthly affiliate revenue
  • All three add-ons included
  • Influencer Discovery with 500 invitations per month
  • Up to 10 programs and unlimited team seats
  • Dedicated success manager and priority support
  • Managed migration from your current platform
  • Custom development support for your use case
View full plans and comparisons