For agencies
White Label Affiliate Software for Agencies
Your brand, your domain, your prices
Run up to 60 client programs from one account. Bill through your own Stripe, on plans you design. Your clients never see us.
- Your logo, your domain, your emails
- Your plans, your prices, your Stripe
- 0% of your clients' sales, on every plan
No setup fee · Your Stripe, your invoices · 15 to 60 client programs
Every client program in one dashboard, under the agency's own mark. The brands shown are examples of the kind of program agencies run, not Referly customers, and the figures are illustrative.
The problem
Ten clients, ten tools, ten logins
Every client program lives somewhere else, so nothing you learn compounds and nothing you bill is yours.
Referly's agency plans run up to 60 client affiliate programs from one account, white labelled to your own domain, billed through your own Stripe on plans you price. Referly takes 0% of anyone's sales. If you bill clients through Referly we take a percentage of that billing, and nothing else.
Today
Five clients, five tools, five invoices
Gymshark
rewardful
Notion
tolt
Huel
FirstPromoter
Skillshare
tapfiliate
Grammarly
partnerstack
Five logins, five UIs, five renewal dates, and not one of those invoices has your name on it.
On Referly
Five clients, one account, your invoice
- Gymshark
- Notion
- Huel
- Skillshare
- Grammarly
Your agency account
One login, your domain, your prices.
Referly, underneath and unseen
A different tool per client
Your team relearns a UI every time you win an account.
You cannot price your own work
The client sees the vendor invoice and does the arithmetic.
Payout admin, none of the rails
You chase bank details and tax forms for partners who are not yours.
The toolkit
One account, every client, your name on it
Four groups of switches, all real. Check them against your own requirements.
- Dashboard logo, collapsed logo, favicon, email logo
- Your own domain by CNAME
- Emails from your own sending domain
- The affiliate portal in your colours, in 15 languages
- Client billing through your own Stripe Connect
- Plans you design: name, price, billing frequency
- Per-plan caps on programs, revenue, customers, affiliates and seats
- Or bill off-platform and pay no billing fee at all
- Per-client switches for short links and Referly Payouts
- Marketplace access on or off, per client
- API keys and API docs, shown or hidden
- Integrations you do not use, hidden entirely
- Unlimited seats on every agency plan
- Admin and Member roles, set per person
- Members see only the client programs you assign them
- An onboarding checklist per client program
Agency settings: your dashboard logo, favicon and email logo, on your own domain.
The plan editor: your plan name, your price, your limits, and the card the client sees.
Program feature control: nineteen switches, set per client program.
Team members: roles, plus per-program access for anyone set to Member.
The numbers
The fee, before you go looking for it
You would find it in five minutes anyway. Here it is, with the arithmetic done.
Of your clients' sales
On every plan, in every configuration. Referly never takes a cut of the revenue your clients' affiliates generate.
Of what you bill through us
Only if you invoice clients through Referly's Stripe Connect. Invoice them yourself and this line is $0.
Charged on billing, never on sales
Worked example
22 client programs at $600 a month, on Agency Pro
You bill clients
$13,200
22 programs at $600
Agency Pro plan
$599
Covers up to 30 client programs
2.5% of what you billed
$330
$0 if you invoice off-platform
You keep
$12,271
93% of what you billed
Agency
$299/ month
- Client programs
- Up to 15
- Team seats
- Unlimited
- Fee on client billing
- 5%
- Add-ons included
- None
- Fee on client sales
- 0%
Agency Pro
$599/ month
- Client programs
- Up to 30
- Team seats
- Unlimited
- Fee on client billing
- 2.5%
- Add-ons included
- 1 of your choice
- Fee on client sales
- 0%
Agency Scale
Sales-led$999/ month
- Client programs
- Up to 60
- Team seats
- Unlimited
- Fee on client billing
- 1%
- Add-ons included
- All 3
- Fee on client sales
- 0%
Your margin
Run it against your own book
Put in your client count and what you charge. The plan is picked from the program limits, and the fee line drops to $0 the moment you invoice off-platform.
Bill through Referly
2.5% on Agency Pro
Money lands in your own Stripe. The invoice carries your name. Referly takes an application fee.
Bill off-platform
$0
You invoice clients yourself, however you already do it. Your only cost is the plan price.
Your book
Agency covers up to 15.
How you invoice clients
Your own Stripe Connect, with a 5% application fee on Agency.
You bill clients
$4,800 / mo
12 client programs at $400.
You keep
$4,261 / mo
89% of what you bill.
What it costs you
- Agency plan
- $299
- 5% of $4,800 billed through Referly
- $240
- Transaction fee on your clients' sales
- $0
- Total
- $539 / mo
The percentage is charged on what you invoice clients through Referly's Stripe Connect. Referly never takes a cut of the sales your clients' affiliates generate. That line is $0 on every plan and in every configuration of this calculator.
Implementation
Live before your first client logs in
Not a roadmap. Six things that are configured on day one, in an afternoon.
- 01
Your white label, configured
Logo, favicon, email logo, your own domain by CNAME and your own sending domain.
- 02
Your plans, designed
Your names, your prices, your billing frequency, your per-plan caps.
- 03
Stripe Connect, connected
Client money lands in your Stripe. Or bill off-platform and pay no billing fee.
- 04
Your team, seated
Unlimited seats. Scope each person to the client programs they work on.
- 05
Client programs, migrated
Direct import from eight tools, or by CSV. Affiliates, links and referral history come across.
- 06
An onboarding checklist
So every new client is set up the same way, by whoever picks it up.
Already running client programs elsewhere?
Direct import from these eight, or by CSV from anywhere else. Affiliates, links and referral history come across with them.
- Rewardful
- FirstPromoter
- Tolt
- Tapfiliate
- PartnerStack
Trackdesk
Partnero
Dub
Customer stories
The programs you would be running
None of these three is an agency, and we are not going to pretend otherwise. They are the programs running on the platform your clients' programs would run on. No agency has agreed to be named here yet.
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”
Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”
James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals
“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”
Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
FAQ
The questions every agency asks
The fourth one is the one you came for. It is open, and it answers with the numbers first.
No setup fee · Your Stripe, your invoices · 15 to 60 client programs
5% on Agency, 2.5% on Agency Pro, 1% on Agency Scale, charged on what you invoice clients through Referly's Stripe Connect. It is not a cut of anyone's sales. Referly takes 0% of the revenue your clients' affiliates generate, on every plan. Avoid it entirely by billing off-platform. Referly Payouts, if you opt in, is separately 5% for bank and ACH or 8% for card.