Affiliate tracking

The referral is lost, the same as in any browser-based tracker. Referly stores the reference in a cookie and in localStorage, so clearing one but not the other still resolves, and a coupon code survives both. For journeys you cannot afford to lose, post the sale server-to-server instead.

Yes. That is what it is for. When a code tied to an affiliate is redeemed at checkout, Referly creates the referral and the sale together from your platform's webhook. Nobody has to click a link, which is why podcasts, video and offline all work.

Not if you turn on cross-domain tracking, which is available from the Business plan. Add the domains you own to the allow list and the referral is handed between them on a parameter. Without it, a click on your marketing site and a sale on your checkout domain are two unrelated events.

The last one clicked before the purchase, inside the attribution window. Referly is last-click. If you run sub-affiliate commissions, the partner who recruited that affiliate earns a second, smaller commission on the same sale, two levels deep.

For Shopify, no. The app installs it. For Stripe, no, if you connect the integration and let the webhook report sales. You need one script tag on your site to capture the click itself, and the setup wizard gives you the exact snippet for 22 platforms.

A refund reverses the commission automatically and the affiliate's pending balance drops by the same amount. Churn simply stops future recurring commissions; it does not claw back the ones already earned. Set a holding period to your refund window so reversals land before payouts.

Yes, at any time, and it takes effect for clicks recorded after the change. Referrals already attributed keep the window they were created under, so shortening it does not retroactively strip credit from partners who earned it.

Referly uses first-party tracking that survives ad blockers and cross-subdomain journeys, which removes the common failure mode of third-party pixels. No browser-based tracker is immune to everything, which is why coupon codes and server-to-server posting exist alongside it.