Coupon tracking

That is the case coupon tracking exists for. The referral and the sale are created together from your platform's webhook when the code is redeemed, so no visit, click or cookie is required at any point.

Not from the Business plan, where one rule mints a code for every affiliate who joins. On Startup you create codes yourself in Stripe or Shopify and attach them to an affiliate; the tracking works identically either way.

Stripe, Shopify, WooCommerce and Polar. You can also generate codes through the API and attach them yourself, which is what programs on other stacks do.

Four limits and a check. Cap total redemptions, restrict to first-time orders, set a minimum order value and give the code an expiry date. Separately, self-referral detection holds commissions where the buyer's email or IP matches the affiliate's.

A code maps to one affiliate, which is what makes the attribution unambiguous. If you want a shared campaign code, create it as a normal discount in your store and it simply will not be attributed to anyone.

No. The discount is your cost and the commission is calculated on what the customer actually paid. You can also deduct tax and shipping before the commission is worked out, which most stores do.

The same as any other sale. The refund is detected automatically, the commission is reversed, and the affiliate's pending balance drops by that amount. A holding period keeps the money unpaid until your refund window has passed.

Yes, and most programs do both. Every affiliate gets a link and a code, and Referly credits whichever one the buyer actually used. Neither is a replacement for the other.