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Messaging and announcements

Talk to your partners where they already are

An email to a hundred affiliates gets opened by nine of them. A message in the portal lands next to the earnings they came to check.

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  • Chat inbox and in-portal announcements
  • Popups, banners and polls
  • Part of the Engage add-on
Engage add-on

March sprint starts today

$500 to whoever drives the most revenue by the 31st. Your position updates live on the leaderboard.

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Lands in the portal
Targeted by group

Messages

Chat with your affiliates inside Referly

One inbox, with the partner's own numbers open beside the conversation.

Inbox

ELEmma Larsen
CCreators
DRDevon Reyes
PNPriya Nair

Emma Larsen

Do you have a vertical version of the launch banner? My audience is mostly on stories.

Just added one. It is in the Launch kit folder now.

Instagram story1080 × 1920
Just added one. It is in the Launch kit folder now.⌘↵

This partner

Revenue
$4,210
Sales
31
Plan
Creator 20
Joined
Nov 2025
Active
  • One-to-one chats

    A thread per affiliate, with their revenue, sales and plan in a panel beside it so you are not guessing who you are talking to.

  • Group chats

    A room bound to an affiliate group, so your creators and your review sites get different conversations.

  • Asset and bonus embeds

    Drop a banner from your library or a performance bonus straight into a message rather than describing where to find it.

  • Email fallback

    An unread message becomes an email, so a partner who does not live in the portal still gets it.

The caveat

In-app chat, with the caveat up front

On the Business and Agency plans, Messages is limited to the account owner. Invited team members need the Engage add-on to use it at all. If your program is run by one person that changes nothing; if you have a partnerships hire, it is the difference between them being able to do their job and not.

PlanWho can use Messages
StartupNot available
BusinessAccount owner only
EnterpriseEveryone on the team
AgencyAccount owner only
Agency ProEveryone on the team
Agency ScaleEveryone on the team

This is not email marketing and does not replace your ESP. There is no bulk email composer: a broadcast here means a group chat room or an in-portal announcement, and your newsletter stays wherever it lives today.

Announcements

Popups, banners and polls in the portal

Three formats, seven positions, and rules about who sees them and how often.

Engage add-on
  • Popup

    A modal over the portal, in the centre or any of four corners. For the thing you cannot have them miss.

  • Banner

    A strip at the top or bottom that stays until dismissed. For the thing that is true all month.

  • Poll

    A question with options, shown as a list or numbers, with results you can share back.

Say it to the right partners, at the right moment

Audience rules, triggers, scheduling and frequency caps, so an announcement is not a broadcast to everyone forever.

  • Audience rules

    Filter to the partners who match, combining conditions with AND or OR rather than picking names.

  • Campaign or automation

    Publish it once to everyone who qualifies, or leave it running so it fires whenever someone starts qualifying.

  • Frequency caps

    How many times one partner sees it, and how long between showings, so a popup does not become furniture.

  • Page rules

    Show it everywhere in the portal, or only on the pages where it is relevant.

  • Countdowns

    A deadline on the announcement itself, with the option to disable the button once it passes.

  • From whom

    Sent as the program, or as a named team member, which reads very differently to a partner.

The published cap

Business and Agency plans can have 4 included at once, and the cap is enforced when you publish rather than hidden in the interface. The Engage add-on removes it.

Group chats are bound to affiliate groups, so they need groups to exist. Groups start on the Business plan, which makes group chat a two-part dependency rather than a single switch.

Where the message lands

Knowing it worked

Sent is not the same as read

Deliveries, views, clicks and dismissals per announcement, and poll results you can act on.

Every announcement carries its own counts: how many partners it reached, how many saw it, how many clicked the button and how many dismissed it. Email opens and clicks are tracked across all 24 transactional email types separately, and portal visits are recorded whether or not anyone answers you.

The rest of the reportingWhere your ESP still fits

“The team answers in what feels like a tenth of a second. Amazing product, saved us a boatload of money. 10/10, no bugs.”

Tomer LeviTomer LeviFounder, Mailin
Mailin

“The team is very proactive in developing it and adding new features. But the customer support? Outstanding. I love the openness and the willingness to help even with little things.”

HilmeeHilmeeFounder
Founder

“I spend all day testing out sign up flows and campaigns. I have tried most affiliate platforms out there, but very few are as easy and powerful as Referly. Quick setup and accurate tracking.”

Kasper WoodKasper WoodAffiliate Content Manager
Affiliate Content Manager

Availability

Engage by plan

Read the Messages row carefully. It is the one people get wrong.

Engage add-on

$67/mo

FeatureStartupBusinessEnterprise
Message affiliates in-appEngage add-onAccount owner only
Group chats and broadcastsEngage add-on
Affiliate announcementsEngage add-on4 includedUnlimited
Announcement automationsEngage add-on
Affiliate acquisition reportsEngage add-on
  • On Business and Agency, Messages is limited to the account owner. Invited team members need the Engage add-on to use it at all.
  • Business and Agency plans can publish 4 included at once, enforced when you publish. Announcement automations and group chats are add-on features rather than plan features.
  • The Engage add-on is $67 a month and is included on Enterprise and Agency Scale.
Compare all plans

FAQ

Before you connect anything

The questions founders ask in the first ten minutes.

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  • On the Business and Agency plans, Messages is limited to the account owner. Invited team members need the Engage add-on to use it at all. It is the one availability rule on this page that catches people out, which is why it is near the top rather than in a footnote.

  • Not from Referly, and we would rather say so. There is no bulk email composer. What you have is a group chat room bound to an affiliate group and in-portal announcements; unread messages fall back to email individually. Keep your newsletter where it is.

  • Partners who open the portal will. Ones who never log in will not, which is what the email fallback on unread messages is for. We do not publish view-rate figures because we have none worth quoting.

  • Business and Agency plans can have 4 included at once, and the limit is enforced when you publish rather than being a soft suggestion. The Engage add-on removes the cap.

  • Yes. Announcements take audience rules combining conditions with AND or OR, and group chats are bound to affiliate groups. Note that groups themselves start on Business, so group chat is a two-part dependency.

  • A campaign publishes once to everyone who qualifies at that moment. An automation stays running and fires whenever someone starts qualifying, so a welcome message reaches partners who join next month. Automations are part of the add-on.

  • Yes. The asset picker and the bonus picker are both available inside a chat, so a new creative or a new incentive goes out as the thing itself rather than as a description of where to find it.

  • No, and it is not trying to. Referly sends 24 transactional email types and tracks their opens and clicks, but there is no campaign builder, no list management and no bulk composer. It is a way to talk to partners, not a way to run a newsletter.

Read next

  • FeatureThe contests worth announcing
  • FeatureThe portal these appear in
  • FeatureThe assets you can embed in a message
  • FeatureReading who opened what

Programs that talk most

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Head-to-head

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Neutral comparisons

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Alternatives

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Pricing teardowns

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    Moov$6.9M generated in affiliate revenue with 1,155 affiliatesLetterly691 creators driving 24,458 clicks and 656 salesOptimizePress7 figures generated in affiliate revenue with 4,554 affiliates
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    ClickGUARD$67.7K in revenue and $14K MRR from affiliates in 5 monthsJobsoid765 sales generated by a 1,024-strong affiliate networkAudible Genius2x revenue growth with a roster of 100 creator affiliates

     

    FundYourFX723 referrals driven by 1,121 affiliates and influencersZeroChats$25,089 paid out automatically to 20 affiliatesMailin$67.9K in revenue generated from affiliates and creators

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