1. Home
  2. /
  3. Features
  4. /
  5. Gamification

Gamification

Wake up the ninety percent who never sell

Most programs are carried by a handful of partners while everyone else signs up and goes quiet. A leaderboard they can see, a contest with a deadline, and a bonus at the tenth referral.

Start freeSee pricing
  • Leaderboards on every plan
  • Five ranking criteria
  • Contests and bonuses in Gamify

This month's leaderboard

By revenue
๐Ÿ†March sprint ยท $500 to first placeEnds 31 March9 days left
  • ๐Ÿฅ‡Priya Nair$9,640
  • ๐ŸฅˆEmma Larsen$8,420
  • ๐Ÿฅ‰Devon Reyes$6,180
  • 4Sam Whitfield$4,910
  • 5Lena Ortiz$3,760
  • 6Jonas Berg$2,240
14You6 sales from 8th place$310
Leaderboards on every plan
They can see their own rank

Leaderboards

A ranking your partners can see

Five ways to rank them, and a public URL if you want the whole thing out in the open.

  • Referrals

    How many customers they brought, regardless of value.

  • Revenue

    What those customers actually spent with you.

  • Sales amount

    The number of sales, counted even where revenue was zero.

  • Earnings

    What the partner made, which is what they care about.

  • Conversion rate

    Click-to-sale or referral-to-sale, so a small careful audience can win.

Rank the whole program or one affiliate group, show it in the portal, publish it at its own public URL, or put it on the dashboard home. You can also hide the participants' details while keeping the ranking visible, which is the usual compromise.

Leaderboards are on every plan, including Startup. They are not part of the add-on.

Gamify add-on

Contests

A prize, a deadline, and a reason to start today

The same five criteria, bounded by dates, with prizes for the places you choose.

A leaderboard tells a partner where they stand. A contest tells them what happens if they move, and by when, which is the part that produces action.

New contest

Name

March sprint

Rank by

Revenue

Runs until

31 March

Winner

At the end

Prize ยท 1st place

$500.00

Publish contest

Emma's portal

๐Ÿ†March sprint$500 to first place
๐Ÿฅ‡Priya Nair$9,640
๐ŸฅˆEmma Larsen$8,420
๐Ÿฅ‰Devon Reyes$6,180
14You$310$486
  • Prizes per place

    Cash or non-cash, defined per rank, so first and third can win different things.

  • Winner frequency

    At the end, or daily, weekly, monthly or yearly for a contest that keeps running.

  • Who is in it

    Everyone, or specific affiliate groups, with targeting filters on top.

  • What they see

    Show it in the portal, publish it, hide participants, or show it to partners who do not qualify yet.

Performance bonuses

Hit ten referrals, earn a hundred dollars

A threshold, an amount, and a window. The simplest lever on this page and usually the most effective.

Gamify add-on
  • Scope

    New activity in a window, or lifetime totals, so you can reward a push or a career.

  • Activity

    Referrals, revenue or conversions. Pick the one you actually want more of.

  • Audience

    Everyone, specific affiliates, or affiliate groups.

  • Window

    A start and end date, so a bonus is an event rather than a permanent cost.

Bonuses you can run at once

Startup
None
Business
5
Enterprise
Unlimited
Agency
10
Agency Pro
15
Agency Scale
Unlimited

The number of bonuses you can run at once is a plan limit rather than a switch, and the Gamify add-on lifts it to unlimited on any plan.

How milestones move a partner up a tier

Milestones

They level up without you noticing

Tiers a partner crosses automatically when they pass a referral or revenue threshold you set.

Business and upGamify add-on

Each tier has a name, an emoji and a commission rate, and a partner moves into it the moment they qualify. The progress bar in their portal does the rest: a partner who can see they are two referrals from 25% behaves differently from one who cannot.

Milestones are included from the Business plan and are also part of the Gamify add-on, which is why they carry both marks in the table below.

How the rate behind a tier is set

Your tier

38 of 60 referrals

  • ๐ŸŒฑStarter15%
  • โญRising20%
  • ๐Ÿ”ฅPartner25%
  • ๐Ÿ‘‘Elite30%

22 more referrals and your rate becomes 25%.

Content rewards ยท submissions

2 pending

I tried Halden Coffee for 30 days

Emma Larsen ยท YouTube ยท submitted 2 days ago

41,208 views$0.004 / view$164.83
Campaign budget$1,342 of $2,500
RejectApprove

Content rewards

Pay creators per post, or per view

A budget, a rate and a submission queue, for partners who make content rather than send links.

Gamify add-on

Set a campaign budget and what a post is worth, either a flat amount or a rate per view. Creators submit a link to what they published, you approve or reject it, and approved submissions draw down the budget. View and like counts sync automatically for the platforms that expose them.

Finding creators to run this with
Ghostwriter Express

โ€œMy passion is building apps, not marketing them. Referly lets me pass that on to people who love doing it, and share in the success together. The most intuitive affiliate software I've used, and I've used a few.โ€

Bec F.Bec F.Founder, Ghostwriter Express

Availability

Gamify by plan

Leaderboards are on every plan. Contests and content rewards are what the add-on buys.

Gamify add-on

$67/mo

FeatureStartupBusinessEnterprise
Affiliate leaderboardsGamify add-on
Affiliate milestonesGamify add-on
Performance bonusesGamify add-on5 includedUnlimited
Contests with prizesGamify add-on
Content rewardsGamify add-on
  • Leaderboards are on every plan, including Startup, and are not part of the paid add-on.
  • Affiliate milestones are included from Business and are also part of the Gamify add-on, which is why that row carries both marks.
  • The Gamify add-on is $67 a month and is included on Enterprise and Agency Scale. It lifts the performance-bonus limit to unlimited on any plan.
Compare all plans

FAQ

Before you connect anything

The questions founders ask in the first ten minutes.

Start for freeBook a demo

14-day free trial ยท No credit card required ยท Cancel anytime

  • We do not publish a number for that, because we do not have one worth quoting. What we can say is what it does: it makes standing visible, gives a deadline where there was none, and pays at a threshold. Whether that moves your partners is a question your own program answers.

  • Only if you let them. A leaderboard can show the ranking while hiding participant details, publicly and inside the portal separately. Most programs hide the details and show the positions, which gets the effect without publishing anyone's income.

  • No. Leaderboards are on every plan, including the $75 Startup plan, and they are not part of the Gamify add-on. Contests and content rewards are the things the add-on actually buys.

  • It is a plan limit rather than a switch: none on Startup, 5 on Business, 10 on Agency and 15 on Agency Pro, unlimited on Enterprise and Agency Scale. The Gamify add-on lifts it to unlimited on any plan.

  • Winners are worked out against the criterion you chose and the prize is recorded against them. For a recurring contest the period rolls over and the next one starts, so a monthly contest does not need creating twelve times.

  • Yes, that is what milestones are. Set a referral or revenue threshold per tier and a partner crosses into it the moment they qualify, with their new rate applying from then on. They see how far off the next one is in their portal.

  • You set a campaign budget and a rate, creators submit what they published, and you approve or reject each submission. Approved ones draw down the budget, and view and like counts sync for the platforms that expose them.

  • Prizes are fixed amounts you set per place, and bonuses are a fixed amount at a threshold, so the ceiling is known before you start. Content-reward campaigns carry an explicit budget that stops drawing down when it is spent.

Read next

  • FeatureTelling partners the contest exists
  • FeatureThe commission rate a milestone changes
  • FeatureThe portal all of this appears in
  • GuideWhat commission rate should you pay?

Programs this suits

  • Creators and influencers
  • Ecommerce
  • Courses and communities

Explore

The rest of the platform

Tracking and attribution

  • Affiliate trackingEvery click, coupon and renewal, credited to the right partner.
  • Coupon trackingCapture the sales that never touch a link.
  • Fraud preventionHold the sales your partners did not really bring.

Commissions and rewards

  • Commission plansPercentage or flat, one-off or every renewal, per partner or per product.

Payouts, tax and invoicing

  • PayoutsPay through PayPal, Wise, bank, credit or coupon.
  • Tax forms and invoicingCollect W-9s and W-8s, and issue the EU invoice for them.

Your branded affiliate portal

  • Branded partner portalYour brand, your domain, fifteen languages.
  • White labelRun the portal, or the whole dashboard, as your own.
  • Marketing assetsGive partners the creative you want used.

Recruiting and growth

  • Affiliate recruitmentFive channels that bring you your first hundred partners.
  • Influencer DiscoveryPartners with receipts, not followers.
  • Marketplace listingPut your program where affiliates already browse.

Engage add-on

  • Messaging and announcementsTalk to your partners inside the portal they already use.

Program essentials

  • Analytics and reportingSee which partners actually sell, by fourteen dimensions.

Integrations and developers

  • API and webhooksA real REST API, and fifteen webhook events.

Your next growth channel

Launch your affiliate program in 10 minutes.

Connect Stripe, Shopify and 25 other tools. Your partners sell, you pay only when a sale lands.

Start for freeBook a demo

14-day free trial ยท No credit card required ยท Cancel anytime

  • Stripe App Marketplace
  • Shopify App Store
  • 0% transaction fee
ReferlyReferly

Turn your customers, creators and partners into a sales channel. Every click, coupon and sale tracked, and every partner paid, from one place.

Follow along

  • X
  • LinkedIn
  • YouTube
  • Instagram
  • Facebook
  • Discord

Product

  • Features
  • Affiliate tracking
  • Commissions & rewards
  • Payouts, tax & invoices
  • Branded partner portal
  • Analytics & reporting
  • Fraud prevention
  • API & webhooks
  • Pricing

Solutions

  • SaaS & AI
  • Ecommerce & Shopify
  • Shopify stores
  • Agencies
  • Creators & influencers
  • Courses & communities
  • Affiliate tracking software
  • Referral program software
  • Affiliate management software
  • Best affiliate software

Integrations

  • Stripe
  • Shopify
  • WooCommerce
  • WordPress
  • Paddle
  • Chargebee
  • Polar
  • Zapier
  • Make
  • All integrations

Resources

  • Blog
  • Guides
  • Glossary
  • Customer stories
  • Benchmarks
  • Changelog
  • Roadmap
  • Feature requests
  • Bug reports
  • Help center
  • API docs

Free tools

  • Influencer search
  • Commission calculator
  • Affiliate ROI calculator
  • True-cost comparison
  • Link shortener
  • Competitor affiliate research
  • Affiliate agreement generator
  • Templates
  • Affiliate agreement template
  • Recruitment email template
  • Commission structure templates
  • Program terms template
  • Onboarding sequence template

For affiliates

  • Find affiliate programs
  • Browse by category
  • Content-reward programs
  • For affiliates
  • Affiliate login

Company

  • About
  • Contact
  • Security
  • Careers
  • Migrate to Referly
  • Our affiliate program
  • Book a demo
Compare Referly

Hubs

  • All comparisons
  • All alternatives
  • Compare pricing
  • Migrate to Referly
  • All roundups

Roundups

  • Shopify affiliate apps
  • Affiliate software for SaaS
  • Free affiliate software
  • Affiliate software for ecommerce
  • Referral software
  • Influencer marketing platforms

Head-to-head

  • Referly vs Rewardful
  • Referly vs FirstPromoter
  • Referly vs Tolt
  • Referly vs UpPromote
  • Referly vs Tapfiliate
  • Referly vs Partnero
  • Referly vs Trackdesk
  • Referly vs Dub
  • Referly vs PartnerStack

Neutral comparisons

  • Rewardful vs FirstPromoter
  • Rewardful vs Tolt
  • Rewardful vs Tapfiliate
  • PartnerStack vs impact.com

Alternatives

  • Rewardful alternative
  • FirstPromoter alternative
  • Tolt alternative
  • Tapfiliate alternative
  • PartnerStack alternative
  • UpPromote alternative
  • Trackdesk alternative
  • Refersion alternative
  • Everflow alternative
  • LeadDyno alternative
  • Post Affiliate Pro alternative
  • Affonso alternative

Pricing teardowns

  • PartnerStack pricing
  • impact.com pricing
  • Rewardful pricing
  • Everflow pricing
  • FirstPromoter pricing
  • UpPromote pricing
  • Tapfiliate pricing
  • Refersion pricing
  • Tolt pricing
  • Trackdesk pricing
  • Dub pricing

Migration guides

  • Migrate from Rewardful
  • Migrate from FirstPromoter
  • Migrate from Tolt
  • Migrate from Tapfiliate
  • Migrate from Refersion
  • Migrate from Dub
  • Migrate from Partnero
  • Migrate from Trackdesk
  • Migrate from PartnerStack

ยฉ 2026 Referly. All rights reserved. Referly Technologies, LLC, 1207 Delaware Ave #3648, Wilmington, DE 19806

  • Terms of Use
  • Privacy Policy
  • Refund Policy
  • DPA
ReferlyReferly
  • Platform

    Affiliate trackingEvery click, coupon and sale, attributedCommissions & rewardsRecurring, tiered, per-product, or cash-freePayouts, tax & invoicesPayPal, Wise, or let Referly pay them for youBranded partner portalYour brand, your domain, 15 languagesRecruiting & discoveryA marketplace and an influencer network built inAnalytics & reportingWhere revenue actually comes fromAutomation, API & webhooksREST API, webhooks, Zapier and Make
    See all features

    Program types

    Affiliate programsPartners promote, you pay per saleReferral programsTurn customers into a growth channelManaging a programApprove, group, rate, message and pay partnersInfluencer programsGive every creator a link and a coupon codeInfluencer platformsPay to post, or pay per sale: seven compared

    Built for

    SaaS & AICommissions that follow the subscriptionEcommerce & ShopifyCoupon codes tracked as first-classAgenciesWhite-label programs for your clientsCreatorsPrograms built around coupon codes

    Customer stories

    What real programs earn with Referly

    Learn more
    RewardfulFirstPromoterTolt
    Referly

    Switching?

    Move your affiliates and their codes, without losing your history.

    Learn more
  • By business

    SaaS & AIRecurring commissions, trials, upgrades and churnEcommerce & ShopifyOrders, coupons, refunds and store creditShopify storesInstall the app, no theme edits

    ย 

    AgenciesYour brand, your domain, your pricesCreators & influencersCoupon-code programs at any scaleCourses & communitiesMemberstack, Cal.com, Calendly and more

    By platform

    StripeOne-click connect, subscriptions includedShopifyOfficial app, auto-apply discountsWooCommerceWordPress plugin, no code

    ย 

    PaddleOverlay and inline checkoutChargebeeDrop-in script or API checkoutPolarPayment links and embedded checkout
    All integrations
  • Featured customer stories

    Moov$6.9M generated in affiliate revenue with 1,155 affiliatesLetterly691 creators driving 24,458 clicks and 656 salesOptimizePress7 figures generated in affiliate revenue with 4,554 affiliates
    All case studies

    ย 

    ClickGUARD$67.7K in revenue and $14K MRR from affiliates in 5 monthsJobsoid765 sales generated by a 1,024-strong affiliate networkAudible Genius2x revenue growth with a roster of 100 creator affiliates

    ย 

    FundYourFX723 referrals driven by 1,121 affiliates and influencersZeroChats$25,089 paid out automatically to 20 affiliatesMailin$67.9K in revenue generated from affiliates and creators

    Customer story

    How Moov generated $6.9M in sales from creators

    See how this eCom store manages 1,000+ creators using Referly.

    Learn more
  • Pricing
  • Learn

    BlogGuides and teardowns for program ownersGuidesHow to start, recruit, price and payBest affiliate softwareFive tools compared, each with its limitation statedGlossaryEPC, cookie windows, net terms, explainedCustomer storiesWhat programs actually earnBenchmarksReal commission rates by industry

    Tools

    Influencer searchFind creators already promoting in your nicheCommission calculatorModel what a program costs youAffiliate ROI calculatorWhat the channel is worthTrue-cost comparisonWhat you'd actually pay on each platformLink shortenerFree, with your own domainTemplatesAgreements, outreach emails, terms
    All free tools

    Product

    Help centerSetup and troubleshootingAPI docsREST API and webhooksChangelogWhat shipped, whenRoadmapWhat's nextFeature requestsAsk for somethingStatusUptime

    Compare Referly

    Side-by-side with Rewardful, FirstPromoter, Tolt, Tapfiliate and eight more.

    Plus what each one actually costs, and how to move.

    Learn more

Log in as a

BrandRun your affiliate programInfluencerYour links, stats and payouts
Book a demoStart free trial
Start free trial