For ecommerce brands
Affiliate Software for Your Ecommerce Store
Track the sales that never touch a link
Every partner gets a discount code and a tracking link. Referly matches the orders both bring, reverses commission on returns, and pays out in one batch.
14-day free trial · No credit card required · Cancel anytime
- Shopify, WooCommerce and Stripe in one program
- 0% of your sales, on every plan
- Codes created in your store, not just recorded in ours
The problem
Half your creator sales never touch a link
Someone hears a code on a podcast and types it at checkout. No click, no cookie, and a link-only tool sees nothing.
Codes created in
Ecommerce affiliate software has to track coupon codes, not just links. Referly mints a personal discount code for every partner in Shopify, WooCommerce or Stripe, matches every order that uses it, and reverses the commission if the order is refunded.
The link route
- Instagram bio
- yourstore.com/?ref=maya
- Checkout
Cookie-tracked for 60 days by default
The code route
- Podcast mention
- Types MAYA20 at checkout
- Checkout
Matched by the code itself. No click required.

Both attribute to Maya Okonkwo
One partner, one balance, one payout.
Coupon tracking
A real discount code in your store, per partner
Not a note in our database. Referly creates the discount where you sell, so your own rules apply to it.
Coupon tracking: on every planAuto-generation: from business
Mint
One rule generates a code per partner, with your prefix and your restrictions.
Redeem
A customer types it at checkout. The order attributes with no click involved.
Reverse
The order is returned. The commission comes back before the batch runs.
Shopify
A real Shopify discount
A short link can auto-apply it, so the discount is already in the cart when the customer lands.
- Native discount codes
- Auto-apply short links
- Store credit as a reward
WooCommerce
A real WooCommerce coupon
One program covers both storefronts, so a partner selling on each has one balance.
- Native coupons
- One program, two stores
- Order-level matching
Stripe
A real Stripe promotion code
For the part of your catalogue that sells through a checkout rather than a storefront.
- Promotion codes
- Subscriptions and one-offs
- Same program as your store
Build the rule
One rule, a code for every partner
This is the real auto-coupon rule. Set it and watch the code your next partner would get.
Code Structure
Include in code
Additional Settings
First time order only
Stops the code earning on customers who already bought from you.
Example Code Preview
MAYA20
Every affiliate gets a code like MAYA20, worth 20% off, valid on first-time orders and orders over $40.
- First time order only
- Yes
- Minimum order amount
- $40
- Max uses per code
- Unlimited
Created in your store
Shopify, WooCommerce or Stripe. A real discount where you sell, not a note in our database. Generating one per affiliate automatically is from business; on Startup you create the codes and Referly tracks them.
The difference
Four things that happen to every store
And what each kind of tool does about them.

A link-only tool
A customer types a code at checkout
- Matched to the partner
- Untracked
- Tracked
An order is returned
- Commission reversed automatically
- Manual clawback
- Usually manual
You also sell on WooCommerce or Stripe
- One program covers all of it
- Sometimes
- Not supported
Partners log in to check earnings
- Your brand, your domain, 15 languages (from business)
- Their brand
- Their brand
When a Shopify-only app is the better buy
Selling only on Shopify and never anywhere else? A Shopify-native app installs faster and several have a genuine free tier. Referly does not. What the difference buys is one program across every storefront and checkout you run, and no percentage taken off your referral sales.
End to end
From code to payout
What happens between a customer typing MAYA20 and Maya being paid.
01The order lands
Shopify, WooCommerce or Stripe reports it with the code that was used.
02Referly matches the code
The code is that partner's alone, so no cookie is needed.
03Tax and shipping come off
If you set that, commission is calculated on what you choose to pay on.
04The commission holds
For your payout term, so a return inside the window reverses it first.
05The batch pays out
PayPal, Wise, bank transfer, store credit, or Referly Payouts.
A return inside the holding period reverses the reward before the batch runs, so there is nothing to claw back afterwards.
Paid through
- Default cookie window
- 60 days
- Payout terms
- NET_0 to NET_60
- Add-to-cart tracking
- Product, variant, qty
- Currency rates
- Refreshed 3x a day
- Refunds
- Reversed automatically
- Automated payouts
- From Business
Customer stories
Stores already running this
Two ecommerce brands, their partner programs, and the numbers from their own Referly accounts.
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”

Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked

A NAMM Top 100 music retailer that turned its endorsing artists into affiliates. Each artist gets their own tracked gear-list page, so a fan buying from that list credits the artist automatically, in store as well as online.
Pricing
One flat price. 0% of your sales.
Referly never takes a percentage of your revenue or your affiliates' commissions, on any plan. Startup covers $10,000 a month of affiliate revenue, Business covers $30,000.
FAQ
Before you connect your store
The questions store owners ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
Through the discount code. Each partner gets a personal code created in Shopify, WooCommerce or Stripe, and any order that uses it is matched to them. No click, no cookie, no link required. That is the half of creator-driven ecommerce a link-only tool cannot see.
Where to go next
On Shopify?
How to set up an affiliate program on Shopify
ReadIntegration
The Shopify app, and what it tracks
ReadIntegration
Connecting a WooCommerce store
ReadPaying creators?
Influencer affiliate programs
ReadAlternatives
The Refersion alternatives worth a look
ReadGuide
Turning customers into a referral channel
ReadGlossary
What a cookie window is, and what to set it to
Read



