Creem Affiliate Program Integration
Connect Creem once. Pay partners per sale.
Creem is a merchant of record for software and SaaS sellers. Referly tracks its sales, subscription renewals, refunds and discount codes through one signed webhook, and attributes each order to the right affiliate.
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What arrives in Referly
4 steps to connect, 1 of which need someone technical.
Overview
Referly and Creem
Creem is a merchant of record for software and SaaS sellers. Referly tracks its sales, subscription renewals, refunds and discount codes through one signed webhook, and attributes each order to the right affiliate.
What connects
What Referly tracks in Creem
Fourteen things, each one read from what Creem reports rather than from a feature list. The two chips below are the short answer.
What it does
- YesReferral tracking — A signup, trial or new customer is recorded against the partner who sent them, before any money moves.
- YesSale tracking — Every completed payment arrives as a sale with its amount, products and currency, and a commission is calculated from it.
- YesRecurring commissions on renewals — Renewals arrive as their own payments, so a partner can be paid for a set number of payments, a set number of months, or for the life of the customer.
- YesRefunds reverse the commission — Refunds and chargebacks both reverse the commission automatically. A partial refund reverses the full commission, not a share of it.
- YesCoupon-code attribution — A customer who types a partner's discount code at checkout is attributed to that partner, with no link click and no cookie involved.
- YesA discount code per partner — Codes are created in Creem when a partner joins. A code created without a product limit is pinned to the products that existed at the time.
- YesPer-product commission rules — Referly reads your product catalogue, so a rule can pay one rate on one product and a different rate on another.
- YesCommission net of tax — Tax is subtracted before the commission is calculated, so you are not paying a percentage of money that belongs to a tax authority. On by default, and switchable.
- YesPay partners in store credit — A partner's balance can be issued as Creem customer credit instead of cash.
- YesCarries your own click id — An `rsubID` on the inbound link travels all the way to the sale, so an ad platform or a network can match the conversion back to its own click.
What it does not, or only sometimes
- NoCollection-level rules — Target a whole collection instead of listing its products one by one, and new products in that collection inherit the rate.
- With a conditionCommission net of shippingCreem sells software and digital products, so there is no shipping to deduct.
- With a conditionConnects without a developerPayment links need one provided snippet. A checkout built on Creem's API needs one metadata field passed through.
- NoConnect from the dashboardYou paste an API key and signing secret into Referly, then create the webhook in Creem's dashboard yourself.
- NoSyncs partners into a list — Partners are added to a named list or group in your email platform as they join, so onboarding and announcements go out from the tool you already write in.
- NoPays partners through it — Money actually leaves through this platform. Referly hands it the batch, and it moves the funds to each partner.
- NoPays everyone in one batch — One approval sends every partner what they are owed, rather than one transfer at a time.
Setup
Connect Creem in four steps
Four steps, in order. The honest note underneath says which of them need someone technical and what the connection does not do.
- 1
Create the webhook in Creem's dashboard
Point it at your Referly webhook URL and select all thirteen events, so sales, renewals, refunds and chargebacks arrive.
- 2
Paste your Creem API key and signing secret into Referly
Both come from Creem's developer settings. The secret is how Referly verifies every webhook it receives.
- 3
Add the tracking script and pass the partner id into checkout
Payment links get a provided snippet that sets referly_ref for you. The checkout API takes it as one metadata field.
Needs a developer - 4
Create or import discount codes, then invite partners
Optional. Referly creates a Creem code per partner, or imports codes you already have, so a code attributes without a link.
Checkout happens on Creem's own domain, so attribution depends on step 3: the referral id has to travel into the checkout as metadata, set by the payment-link snippet or by your own checkout call. Renewals, trials, refunds and chargebacks all arrive through the webhook, and a refund or chargeback claws the commission back — though a partial refund reverses the whole commission, not a share of it. One quirk when creating codes: a code with no product limit is pinned to the products that existed when it was created, so set a limit or recreate the code after your catalogue changes.
Customer stories
What a program on Referly looks like
Three businesses, three different stacks, and the numbers their partners produced.

“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”

James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals

“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”

Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”

Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
FAQ
Before you connect anything
The questions founders ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
Through checkout metadata and discount codes. The checkout runs on creem.io, so a cookie on your site cannot follow the customer there. Instead the referral id travels into the checkout as referly_ref metadata — set by the snippet for payment links, or by your own checkout call — and Creem's webhook reports the sale back with it. A partner's discount code attributes on its own, with no link involved.
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