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Redesign For Email notifications

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Email Notifications Overhaul

We've completely redesigned and improved every notification email in Referly. Emails now include real, dynamic data instead of placeholder content, and follow a consistent, modern design language across the board.

What changed

Real data in every email

All admin and affiliate notification emails now pull actual data from your program instead of showing generic placeholders.

  • Admin New Sale — Shows the real customer name, email, sale amount, referring affiliate, and sale source.
  • Admin New Payout — Displays the actual payout batch total and creation date.
  • Admin New Referral — Includes the customer's details, referring affiliate, and referral source.
  • Admin New Affiliate — Shows the affiliate's name, email, and how they signed up.
  • Admin Application Received — Now only sent when your program requires manual approval. Includes the applicant's details and signup source.
  • Affiliate New Sale — Shows the real customer name, sale amount, commission earned, and sale source.
  • Affiliate New Referral — Displays the referred customer's details and referral source.

Smarter email logic

  • Application received emails are now only sent when your affiliate program has manual approval enabled. If affiliates are auto-approved, you'll receive the "New Affiliate" email instead.
  • Duplicate emails fixed — Referrals created via the API no longer trigger two sets of notification emails.

Redesigned templates

Every email template has been rebuilt with a consistent design system:

  • Clean timeline-based layout for event notifications
  • Accent color strip and consistent typography
  • Dynamic "View" buttons that link directly to the relevant page in your dashboard
  • Source badges showing how records were created
  • Proper mobile rendering (including timeline fixes)

New email templates

Three additional emails were redesigned from the ground up:

  • Referly Customer Invite — Gift-card style presentation with a prominent discount offer.
  • Referral Friend Invite — Shows the inviter's name, optional personal message, and discount code.
  • Team Invitation — Displays the organization name, assigned role, and which affiliate programs the member has access to.

Other improvements

  • Affiliate Invitation Email — Commission plan details and onboarding steps now reflect your program's actual configuration (tracking methods, commission structure).
  • Affiliate Welcome Email — Shows the affiliate's real referral link and/or coupon code based on your program's tracking methods.
  • Weekly Report Email — The hero metric is now chosen automatically based on performance (revenue first, then referrals, then clicks). The main CTA links to your dashboard.
  • Admin New Payout Email — Copy updated to consistently refer to "payout batch" throughout.
  • Invitation link encoding fixed — Query parameters in affiliate invitation signup links are now properly encoded.