Mailchimp Affiliate Program Integration

Connect Mailchimp once. Track every signup.

Connect your Mailerlite account to Referly to add your affiliates to email lists

Tracks signups, not sales. There is no checkout here, so connect a payment platform alongside it to pay per sale.

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Mailchimpby ReferlyIntegration

What arrives in Referly

Referrals trackedSales not tracked

4 steps to connect, none of which need a developer.

Overview

Referly and Mailchimp

Connect your Mailerlite account to Referly to add your affiliates to email lists

What connects

What Referly tracks in Mailchimp

Fourteen things, each one read from what Mailchimp reports rather than from a feature list. The two chips below are the short answer.

Referrals trackedSales not tracked

What it does

  • YesA signup, trial or new customer is recorded against the partner who sent them, before any money moves.
  • YesThe connection is an app install or a plugin, so nothing has to be added to your checkout by hand.
  • YesYou authorise the connection from inside Referly. There is nothing to configure on the other side afterwards.
  • YesPartners are added to a named list or group in your email platform as they join, so onboarding and announcements go out from the tool you already write in.

What it does not, or only sometimes

  • NoThere is no checkout here. Connect a payment platform alongside it to record the sale.
  • NoRenewals arrive as their own payments, so a partner can be paid for a set number of payments, a set number of months, or for the life of the customer.
  • NoA refund reverses the commission it earned, so a partner is not paid for revenue you gave back.
  • NoA customer who types a partner's discount code at checkout is attributed to that partner, with no link click and no cookie involved.
  • NoReferly creates the discount code inside your platform when a partner joins, so you never mint codes by hand.
  • NoReferly reads your product catalogue, so a rule can pay one rate on one product and a different rate on another.
  • NoTarget a whole collection instead of listing its products one by one, and new products in that collection inherit the rate.
  • NoTax is subtracted before the commission is calculated, so you are not paying a percentage of money that belongs to a tax authority. On by default, and switchable.
  • NoShipping is subtracted before the commission is calculated. On by default, and switchable.
  • NoInstead of cash, a partner's balance can be issued as credit inside the platform they already shop in.
  • With a conditionThe click id is carried on the referral, not on a sale.
  • NoMoney actually leaves through this platform. Referly hands it the batch, and it moves the funds to each partner.
  • NoOne approval sends every partner what they are owed, rather than one transfer at a time.

Setup

Connect Mailchimp in four steps

Four steps, in order. The honest note underneath says which of them need someone technical and what the connection does not do.

  1. 1

    Connect Mailchimp from your dashboard

    Paste a Mailchimp API key. Referly validates it before saving.

  2. 2

    Pick the audience partners should land in

    Choose an existing Mailchimp audience, or name a new one.

  3. 3

    Add the tracking script to your site

    One line in your head tag, so signups are credited to the partner who sent them.

  4. 4

    Connect the platform that takes the money

    Stripe, Shopify or any other checkout, so partners can be paid per sale.

Mailchimp tracks list signups as referrals. There is no checkout here, so pair it with a payment platform before anyone can be paid per sale.

Read the Mailchimp setup docs

Guides

Step-by-step for Mailchimp

Written for the setup you actually have, not the one that makes the shortest article.

Customer stories

What a program on Referly looks like

Three businesses, three different stacks, and the numbers their partners produced.

OptimizePress
SaaSSite builder

We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.

James Dyson

James Dyson

Founder & CEO, OptimizePress

7 figures
in affiliate-driven sales
4,554
active affiliates
10,536
referrals
Letterly
Mobile appAI writing

This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.

Ilfat Khayrullin

Ilfat Khayrullin

CMO & Co-founder, Letterly

300K+
app users
689
active affiliates
24,114
clicks tracked
Moov
EcommerceFitness

Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.

Alexander Koppers

Alexander Koppers

Affiliate Manager, Moov

$6.9M

in total affiliate-driven revenue

1,154
active affiliates
19,017
affiliate sales
1,240,030
clicks tracked

FAQ

Before you connect anything

The questions founders ask in the first ten minutes.

14-day free trial · No credit card required · Cancel anytime

  • No. It tracks list signups as referrals. Connect a payment platform alongside it to pay per sale.