Ecwid Affiliate Program Integration
Connect Ecwid once. Pay partners per sale.
Connect your Ecwid ecommerce store to Referly
14-day free trial · No credit card required · Cancel anytime
What arrives in Referly
4 steps to connect, 1 of which need someone technical.
Overview
Referly and Ecwid
Connect your Ecwid ecommerce store to Referly
Running more than one platform? They all feed one ledger, so partners get a single link, a single balance and a single payout.
What connects
What Referly tracks in Ecwid
Fourteen things, each one read from what Ecwid reports rather than from a feature list. The two chips below are the short answer.
What it does
- YesSale tracking — Every completed payment arrives as a sale with its amount, products and currency, and a commission is calculated from it.
- YesCommission net of tax — Tax is subtracted before the commission is calculated, so you are not paying a percentage of money that belongs to a tax authority. On by default, and switchable.
- YesCarries your own click id — An `rsubID` on the inbound link travels all the way to the sale, so an ad platform or a network can match the conversion back to its own click.
What it does not, or only sometimes
- With a conditionReferral trackingThe referral is created by the order-confirmation call, alongside the sale. There is no separate step that records a visitor before they buy.
- NoRecurring commissions on renewals — Renewals arrive as their own payments, so a partner can be paid for a set number of payments, a set number of months, or for the life of the customer.
- NoRefunds reverse the commissionEcwid does not report refunds back. Reverse the sale in Referly to claw the commission back.
- NoCoupon-code attribution — A customer who types a partner's discount code at checkout is attributed to that partner, with no link click and no cookie involved.
- NoA discount code per partner — Referly creates the discount code inside your platform when a partner joins, so you never mint codes by hand.
- NoPer-product commission rules — Referly reads your product catalogue, so a rule can pay one rate on one product and a different rate on another.
- NoCollection-level rules — Target a whole collection instead of listing its products one by one, and new products in that collection inherit the rate.
- With a conditionCommission net of shippingDeducted when the confirmation call reports a shipping amount.
- NoPay partners in store credit — Instead of cash, a partner's balance can be issued as credit inside the platform they already shop in.
- With a conditionConnects without a developerThe tracking call goes on your order-confirmation page once.
- NoConnect from the dashboardNothing is authorised. The confirmation page reports the order.
- NoSyncs partners into a list — Partners are added to a named list or group in your email platform as they join, so onboarding and announcements go out from the tool you already write in.
- NoPays partners through it — Money actually leaves through this platform. Referly hands it the batch, and it moves the funds to each partner.
- NoPays everyone in one batch — One approval sends every partner what they are owed, rather than one transfer at a time.
Setup
Connect Ecwid in four steps
Four steps, in order. The honest note underneath says which of them need someone technical and what the connection does not do.
- 1
Add the tracking script to your site
One line in your storefront's head tag, then let Referly verify it.
- 2
Add the sale call to your order-confirmation page
It reads the order total and currency and reports them when the order completes.
Needs a developer - 3
Check an order end to end
Place a test order through a partner link and confirm the sale appears in Referly.
- 4
Set your commission and invite partners
Pick a rate, then send your first invites.
Ecwid does record referrals, the confirmation call creates the referral and the sale together. What it does not have is a step before the purchase, so a visitor who browses and leaves is not recorded until they come back and buy. There is no coupon-code attribution and no per-product rate here.
Guides
Step-by-step for Ecwid
Written for the setup you actually have, not the one that makes the shortest article.
Customer stories
What a program on Referly looks like
Three businesses, three different stacks, and the numbers their partners produced.

“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”

James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals

“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”

Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”

Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
FAQ
Before you connect anything
The questions founders ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
Both, but at the same moment. The order-confirmation call creates the referral and the sale together, so there is no step that records a visitor before they buy. A visitor who browses and leaves is not recorded until they come back and complete an order.
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