Cal.com Affiliate Program Integration
Connect Cal.com once. Pay partners per sale.
Connect your Cal.com to Referly to track referrals and payments.
14-day free trial · No credit card required · Cancel anytime
What arrives in Referly
4 steps to connect, 2 of which need someone technical.
Overview
Referly and Cal.com
Connect your Cal.com to Referly to track referrals and payments.
What connects
What Referly tracks in Cal.com
Fourteen things, each one read from what Cal.com reports rather than from a feature list. The two chips below are the short answer.
What it does
- YesReferral tracking — A signup, trial or new customer is recorded against the partner who sent them, before any money moves.
- YesCarries your own click id — An `rsubID` on the inbound link travels all the way to the sale, so an ad platform or a network can match the conversion back to its own click.
What it does not, or only sometimes
- With a conditionSale trackingBookings are recorded as referrals, and paid bookings are recorded as sales.
- NoRecurring commissions on renewals — Renewals arrive as their own payments, so a partner can be paid for a set number of payments, a set number of months, or for the life of the customer.
- NoRefunds reverse the commissionNothing is polled from a platform, so a refund is reversed by your own code or by a teammate in the dashboard.
- NoCoupon-code attribution — A customer who types a partner's discount code at checkout is attributed to that partner, with no link click and no cookie involved.
- NoA discount code per partner — Referly creates the discount code inside your platform when a partner joins, so you never mint codes by hand.
- NoPer-product commission rules — Referly reads your product catalogue, so a rule can pay one rate on one product and a different rate on another.
- NoCollection-level rules — Target a whole collection instead of listing its products one by one, and new products in that collection inherit the rate.
- With a conditionCommission net of taxTax is deducted when your call reports a tax amount.
- NoCommission net of shipping — Shipping is subtracted before the commission is calculated. On by default, and switchable.
- NoPay partners in store credit — Instead of cash, a partner's balance can be issued as credit inside the platform they already shop in.
- With a conditionConnects without a developerSomeone has to add the tracking snippet to your site once.
- NoConnect from the dashboardThere is nothing to authorise. The snippet does the work.
- NoSyncs partners into a list — Partners are added to a named list or group in your email platform as they join, so onboarding and announcements go out from the tool you already write in.
- NoPays partners through it — Money actually leaves through this platform. Referly hands it the batch, and it moves the funds to each partner.
- NoPays everyone in one batch — One approval sends every partner what they are owed, rather than one transfer at a time.
Setup
Connect Cal.com in four steps
Four steps, in order. The honest note underneath says which of them need someone technical and what the connection does not do.
- 1
Add the tracking script to your site
One line in your head tag on the page that holds your booking widget.
- 2
Pass the partner id into the Cal.com embed
Add it as a query parameter on the embed so it travels with the booking.
Needs a developer - 3
Point Cal.com's webhook at Referly
Bookings arrive as referrals, and paid bookings arrive as sales.
Needs a developer - 4
Set your commission and invite partners
Pay per booking, per paid booking, or both.
Cal.com is one of the few booking tools that reports the payment as well as the booking, so partners can be paid on either. Free bookings still arrive, they are referrals with no revenue attached.
Guides
Step-by-step for Cal.com
Written for the setup you actually have, not the one that makes the shortest article.
Customer stories
What a program on Referly looks like
Three businesses, three different stacks, and the numbers their partners produced.

“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”

James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals

“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”

Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”

Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
FAQ
Before you connect anything
The questions founders ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
Yes. Cal.com reports both, so bookings arrive as referrals and paid bookings arrive as sales. That makes it one of the few booking tools where partners can be paid on either.
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