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Postback integration for affiliates

You can now forward your conversion events to third-party tracking platforms in real time.

Every affiliate program you belong to comes with a unique postback URL. Drop it into your tracking tool of choice and Referly will fire conversions straight to it the moment they happen — no polling, no CSV exports, no waiting on a dashboard refresh.

postback-url-settings

This matters most if you're an affiliate running paid traffic or managing many programs at once: your optimization decisions are only as good as the conversion data reaching your tracker. With server-side postbacks, the conversion lands in your tool with no browser in the loop — ad blockers and client-side breakage can't eat it.

The setup is fully self-serve and lives in your affiliate portal's advanced settings. No need to ask your program manager for anything.

  • Copy your unique postback URL in a couple of clicks.
  • Send conversions to platforms like WeCanTrack and other postback-capable trackers.
  • Plug Referly into the reporting stack you already use, per program.

Each program membership gets its own URL, so conversions stay cleanly separated across the programs you promote.