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The Campaigns page of the Ad center lists Campaigns, ad sets and ads with the revenue your store tracked beside their spend. Every row carries the same metrics as the dashboard cards, plus two ratings that tell you at a glance whether a row is hitting your targets and which way it is moving. Campaigns page with the level tabs, Performance bands and metric columns The Channels and Ad accounts selectors, the date range and Refresh work exactly as on the dashboard. With nothing ticked, the page asks you to Select at least one ad account in Channels or Ad accounts; with nothing synced yet, it shows No campaigns yet until the first sync finishes.

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Campaigns, ad sets and ads

The Level tabs above the table switch between Campaigns, Ad sets and Ads. Each row shows the name, its id, a platform icon and a status pill (hover it for Active on Meta and similar). To drill down, select a name: a campaign opens its ad sets, and an ad set opens its ads. On the deeper levels a line under the name shows where the row belongs, such as Campaign: Summer Sale or Ad set: Lookalike 1%. Campaigns table at the Ad sets level with one row per ad set With All stores selected, a Store column tells you which store each row’s revenue was matched in.

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Columns

Hover a column header for its definition; the formulas are collected on the Metrics page. Select a header to sort by it. The columns available are: Your column choice is saved separately for the Campaigns, Ad sets and Ads levels. To change the columns, click the Customize columns icon at the right end of the table header, tick or untick metrics, and drag to reorder them.

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Performance targets and period comparison

The two rating columns are driven by settings you reach from the table’s options menu (the Table options button at the top right of the table). Table options menu with Performance targets, Period comparison settings, Show disabled and the export formats

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Performance targets

Performance targets rates every row on one metric against your targets, and fills the Performance column with High, Medium or Low.
1

Pick the metric

Choose the Metric the rating is based on. ROAS is the default; CPA, CTR and CPC are the other common choices.
2

Set the thresholds

Under Threshold ranges, type the value High starts from and the value Low sits below. Medium is everything in between and is shown as read-only text, for example 1.5x to 3x. High has to be at least Low, or the dialog says so.
3

Apply

Select Apply. The dialog confirms with Saved for this store. Turn on Apply settings for all stores before applying to use the same targets everywhere; it overrides the settings you set per store, and the confirmation reads Saved for every store. Reset to default restores the defaults below.
Performance targets settings with the metric set to CPA and the threshold ranges The defaults, before you change anything: Currency amounts are in the store currency.

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Period comparison

Period comparison settings rates how each row moved against the previous range of the same length, and fills the vs. prior range column with Increased, Stable or Decreased. Pick the metric, then the change above which a row counts as Increased and below which it counts as Decreased; the default is ROAS with a 10% band either way. The same Apply settings for all stores switch and Reset to default button are there.

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Filter, search and Show disabled

The search box above the table narrows the rows by name. Filter opens a menu with:
  • Campaign and Ad set: tick one or more by name. Long lists show the first matches with Type to narrow.
  • Platform: Meta, Google Ads or TikTok.
  • Status: Active, In review, Issue, Paused or Removed. What each one means is on the Statuses page.
  • A Min and Max range for any metric, for example Spend above 100 or ROAS below 1. The menu refuses a range where Min must not be above Max.
Filter menu of the Campaigns table with Campaign, Platform, Status and the metric filters When filters hide everything, the page says No campaigns match and offers to clear the search or the filters. Show disabled lives in the table options menu and is on by default. Turn it off to hide paused and removed campaigns, ad sets and ads; the page then reads Paused and removed campaigns are hidden. when nothing active is left. Your choice is saved.

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Totals and export

The last row of the table is the total. It reads Total · this page (25 of 112) when it sums the rows on screen, or Total · all 112 campaigns when it sums every row that matches your selection and filters; switch between the two on the row itself. Export in the table options menu downloads the table as CSV (every row as a spreadsheet), JSON for AI or Markdown for AI. The export follows the level, filters and date range on screen. Atlas confirms with Export ready.

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Unmapped and Unattributed rows

Two rows appear at the bottom of the table when the Ad center could not tie an order to a synced campaign. They carry revenue but no spend, so you can see what is missing from your ROAS. Hover either row’s name for its description. The Mapping health card on the Ad accounts page shows how many of your orders were matched by id, by name, platform only, or not at all.

Ad center dashboard

The same metrics as cards, with the trend over time.

Metrics

What every column means and how it is calculated.

Creative center

Rank the creatives, copies and headlines behind your ads.

UTM tagging

Make every click carry the ids the table matches on.
Last modified on October 23, 2026