Skip to main content
Referly Atlas is the ad-tracking side of Referly. It records every visit to your store, matches each order or conversion to the visit that produced it, and sends the event to the ad platforms you use from Referly’s servers. Browser pixels miss a share of conversions because of ad blockers, cookie limits and consent banners. Server-side events reach the platform anyway, so your ads optimise on more of your real sales. Atlas works next to your affiliate program with the same Referly account and the same team. It has its own plan, its own pages in the left sidebar, and its own help section, which starts here. Atlas Overview for a business with all stores selected

Add your first store

Connect Shopify, WooCommerce or any site with the tracking script, then test the connection.

Add a pixel

Paste your Meta, Google Ads, TikTok or other platform ids and start sending events.

​
Categories

Getting started

How Atlas works, creating your account, businesses and stores, and connecting your store

Pixels and destinations

One guide per ad platform, plus consent, privacy and how to avoid double counting

Events and conversions

The events Atlas sends, leads and sign ups beyond purchases, and event filters

Reports

Overview, Reporting by campaign, Live activity, UTM tagging and date ranges

Ad center

Ad spend beside tracked revenue: ad accounts, dashboard, campaigns and creatives

Settings and billing

Store settings, preferences, plans and billing, and your team

Reference

Troubleshooting and every status Atlas shows

Connect a Shopify store

Meta Ads pixel

Google Ads pixel

Avoid double counting

Reporting by campaign

Plans and billing

​
Building with Atlas

Tracker JavaScript API

Send conversions, identify visitors and pass consent from your own site.

Events API

Record leads, sign ups, trials, subscriptions and purchases from your backend, Zapier or Make.

​
Still need help?

Contact support

Email us and we will get back to you.
Last modified on October 23, 2026