Scale your Black Friday sale with creators
The free 90-day playbook for Shopify stores: who to recruit and when, what to pay on discounted orders, how to keep your codes off coupon sites, and how to pay everyone in January.
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The 10-point Black Friday checklist
The short version of the playbook, free right here, no email. The dates do most of the work. The playbook explains how to hit each one.
- 1
Lock your sale-period commission math
by Sep 15Decide what a Black Friday order pays an affiliate when a site-wide discount is also running, before the first partner asks.
- 2
Build a 50-name recruit list
by Sep 20Past customers who reorder, creators already tagging you, and the niche newsletters your buyers actually read.
- 3
Send the first outreach round
by Sep 30Creators plan their November content in October. Asks that land in November get whatever slots are left.
- 4
Seed product to creators
by Oct 10Shipping plus filming plus editing is two to four weeks. Count backwards from Nov 27 and early October is the cutoff.
- 5
Issue one discount code per affiliate
as partners joinA shared code cannot be attributed and cannot be revoked for one person. One code per partner fixes both.
- 6
Place a test order through an affiliate link
by Oct 31Click the link, buy something small, confirm the commission appears. Find tracking gaps before traffic multiplies.
- 7
Publish your sale-period terms to partners
by Nov 1Sale dates, commission rates during the sale, the assets they can use, and the day everything reverts.
- 8
Turn on coupon-leak monitoring
by Nov 20Search your own codes on the big coupon sites weekly. A leaked code pays commission on traffic nobody sent.
- 9
Tell affiliates when they get paid
before the saleJanuary payout timing and the refund holdback, in writing, before the sale. Surprises in January cost you the partner.
- 10
Book the December debrief
before sale weekThirty minutes on the calendar now. Who sold, what leaked, which creators to keep for 2027, while it is fresh.
The playbook covers the how behind every point, with worked numbers.
What's inside
Six chapters, each one ending in something you can put on a calendar this week.
The 90-day timeline
September, October and November week by week: what has to happen when for partners to be selling by November 27
Recruit in September, not November
Where Black Friday affiliates actually come from: your own customers, creators already tagging you, and niche newsletters
Commission and coupon math
What to pay when a site-wide sale, an affiliate discount and a commission stack on the same order, with worked examples
The creator seeding calendar
Ship dates, briefs and content deadlines that put creator posts in front of buyers before the sale, not after it
Coupon-leak fraud guards
How codes end up on coupon sites, the signals that one has leaked, and the rotate-or-kill protocol that stops the bleed
The January payout plan
Refund windows, payout timing and the cash-flow worksheet for paying Black Friday commissions without a January crunch
A look inside the playbook
Four real pages from the 2026 edition: timelines, worked numbers and protocols you can lift straight onto your calendar.
29 pages, free. The 10-point checklist stays free on this page either way.
3,000+ brands run their affiliate, referral and influencer programs on Referly
Download the free playbook
29 pages, the 10-point checklist, and every date you need between now and the January payouts. Recruiting starts in September, so the useful time to read it is this week.
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