NOTINO

Notino is one of Europe's most recognised online beauty destinations, and its affiliate program gives publishers a way to earn on a huge catalogue of perfumes, cosmetics, and personal-care products. With headline commission of up to 12%, quarterly performance bonuses, and availability across 27 countries, it's a natural fit for beauty and fashion content creators, coupon sites, and cashback platforms operating in Europe.

About Notino

Notino describes itself as the largest online retailer in the beauty and health category in Europe. The store carries more than 1,500 brands and over 100,000 products, spanning luxury perfumes and colognes, cosmetics, electronics, pharmacy products, and mother-and-child care. Beyond the well-established global brands, Notino is known for stocking hard-to-find products from small and local makers — from France and Italy to Asia — that other online retailers rarely carry.

The retailer operates in 27 countries with localised storefronts (for example notino.co.uk, notino.fr, notino.lt, and notino.be), which means affiliates can often promote a version of the store tailored to their own audience's language and currency. This broad geographic reach and deep catalogue make Notino a strong option for publishers whose traffic is spread across multiple European markets.

How the Notino affiliate program works

Notino runs its affiliate program both through its own dedicated affiliate page and through a range of affiliate networks. According to the official program page, publishers can earn up to 12% commission, with quarterly bonuses up to €400+ for strong performers.

Commission rates vary by network and publisher type. On CJ Affiliate, the Notino UK program lists a default rate of 4–6%. Through VIVnetworks (which manages several CEE storefronts), the structure is more detailed:

• 5% commission as the default rate
• 8% commission for content publishers
• 5% for new customers / 1% for existing customers for coupon, deal, and cashback sites

The tracking cookie lasts 15 days. The program uses a CPS (cost-per-sale) model, so commissions are paid on confirmed orders. Notino also supports XML product feeds, S2S tracking, custom creatives, coupon and cashback partners, and redirect URLs. One important restriction: SEM using branded keywords and PPC ads on the brand name are not allowed.

To join, you can apply through the official Notino affiliate page at notino.co.uk/affiliate-program, or sign up via a network such as CJ Affiliate, VIVnetworks, or MyLead. Payout method, schedule, and minimum thresholds depend on the network you enrol through and are not specified in the available materials.

Who should promote Notino

Notino is best suited to publishers with an audience interested in beauty, fragrance, skincare, and cosmetics. Ideal partners include:

• Beauty and lifestyle bloggers who review perfumes, makeup, and skincare and can link directly to specific products
• Content creators — who benefit from the higher 8% rate on some networks
• Coupon, deal, and cashback sites, though these earn reduced rates on existing customers
• Comparison and catalogue sites that can take advantage of the XML product feed and 100,000+ SKUs
• Publishers with European traffic, given the 27-country footprint and localised storefronts

Because commissions are one-time per sale rather than recurring, high-volume traffic and strong conversion on beauty purchases matter most.

Pros and cons

Pros

• Up to 12% headline commission plus quarterly bonuses up to €400+
• Enormous catalogue — 1,500+ brands and 100,000+ products — improving conversion odds
• Available in 27 countries with localised storefronts
• Higher rates for content publishers (up to 8% on VIVnetworks)
• Publisher-friendly tools: XML feed, S2S tracking, custom creatives, redirect URLs
• Accessible through multiple established networks (CJ, VIVnetworks, MyLead)

Cons

• Short 15-day cookie window compared with many competitors
• Commission is one-time (CPS), not recurring
• Base rates on some networks are modest (4–6%)
• Reduced commission for existing customers on coupon/cashback traffic (as low as 1%)
• Branded-keyword PPC and SEM on the brand name are prohibited
• Payout terms and minimums vary by network and aren't clearly published

Overall, Notino offers a credible, well-supported affiliate program backed by a market-leading European beauty retailer. The combination of a massive catalogue, multi-country reach, and up-to-12% commission is attractive, but the short cookie window and variable base rates mean affiliates should confirm the exact terms on the network they choose before promoting heavily.