ESET

ESET is one of the longest-established names in consumer and business cybersecurity, with over 30 years of history, 11 research and development centers, and products that consistently rank among the lightest on system resources while maintaining high malware detection rates. For affiliates in the security and tech niche, ESET offers a well-known brand with strong existing demand and a straightforward CPS (cost-per-sale) affiliate program that pays recurring commission on both new purchases and renewals.

About ESET

Founded as a Slovak security software vendor, ESET produces a broad range of products spanning home and business needs. Its consumer lineup includes ESET HOME Security (Essential, Premium and Ultimate tiers), NOD32 Antivirus, ESET Mobile Security, ESET VPN, Small Business Security and Digital/Identity Privacy Protection. Products cover Windows, macOS, Android and smart-home devices, adding features like unlimited VPN traffic, encryption, dark-web monitoring and identity recovery with $1M insurance. ESET reports a 99.9% malware protection rate and, per Gartner Peer Insights, 96% of customers would recommend it. All plans are sold on a subscription basis with device-count and multi-year options, and ESET offers a free 30-day trial with no credit card required.

How the ESET affiliate program works

The ESET affiliate program is a CPS program managed through Commission Junction (CJ Affiliate). Every time a visitor clicks from your site or marketing channel to the ESET online store and makes a purchase, you earn a commission of 20% or more on the sale. Importantly, ESET states you earn recurring revenue on new purchases and renewals, which is unusual and valuable in the antivirus space where renewals are common.

• Commission: 20% or more of the sale (percentage-based, single-tier).
• Cookie window: 45 days from last click.
• Recurring: commission applies to new purchases and renewals.
• Network: Commission Junction (CJ) handles tracking links and banners.
• Payouts: monthly, via ACH/direct deposit or check (and other methods), with a minimum payout of US$50 for direct deposit or US$100 for check.
• Support: ESET provides advertising materials, promotions, discount codes and direct support from an in-house program manager.

To join, complete the short application form on the ESET Online Affiliates page, which routes you to sign up for the ESET program through Commission Junction. If you already have a CJ account, you can sign up for the ESET program directly inside the CJ Member's Area. ESET reviews each application individually against its quality and business-model requirements before approval.

Program requirements

• Your website must be free of illegal, offensive, questionable or low-quality content.
• You should have a working top-level domain with content focused on a North American audience; sites without a recognizable business model may be denied.
• Strict PPC policy: affiliates may not bid on ESET trademarked terms such as ESET, NOD32, ESET NOD32, NOD 32, Smart Security and ThreatSense.
• ESET.com only accepts orders from customers in the U.S., Canada and the Caribbean, so your marketing must target the North American market (you can be located anywhere).

Who should promote ESET

ESET fits publishers whose audiences are actively shopping for antivirus, VPN, identity protection or small-business security software, especially those focused on North America. Good fits include:

• Tech review and "best antivirus" comparison sites.
• Security and privacy bloggers and YouTube reviewers (influencer materials are provided).
• Deal and coupon sites that can leverage ESET's holiday discount codes and long-term offers.
• Small-business and IT-focused publishers whose readers buy endpoint protection.

Because commissions apply to renewals, ESET can be attractive for content that drives durable, repeat customers rather than one-off impulse buys.

Pros and cons

• Pro: 20%+ commission with recurring revenue on renewals — better than many one-time antivirus programs.
• Pro: Generous 45-day cookie window.
• Pro: Strong, trusted brand with existing demand and high detection rates.
• Pro: Marketing materials, promotions and a dedicated in-house program manager.
• Con: North America-only order acceptance limits your addressable audience.
• Con: Strict PPC/trademark bidding rules; violations mean termination.
• Con: Managed through CJ, so you must maintain a CJ account and meet approval criteria.
• Con: Check payouts carry a higher US$100 minimum threshold.

Overall, the ESET affiliate program is a solid choice for North America-focused security and tech publishers who value a reputable brand and recurring commissions. If your traffic is largely international, competing programs like Bitdefender or Avast (with broader geographic acceptance) may convert better, but for a US/Canada audience ESET's terms are competitive. Apply through the ESET Online Affiliates page and Commission Junction to get started.