B&H Photo Video

B&H Photo Video is a household name among photographers, filmmakers, audio engineers and tech enthusiasts. Operating since 1973 from its landmark New York City SuperStore and a high-traffic e-commerce site, B&H stocks more than 450,000 products across photography, video, computing, audio, TV & entertainment, A/V presentation, mobile and optics. For affiliates in the creator, tech and gear niches, it is one of the most recognizable merchants you can promote — though the base commission rate is modest.

About B&H Photo Video

B&H is often affectionately called "Nerd Nirvana" and a "Mecca for Tech-Heads" by its loyal customers. The company sells to consumers, businesses, government, and students, and ships to the USA and internationally to around 160 countries. Its catalog breadth is a genuine selling point: roughly 44K+ photography products, 101K+ video products, 49K+ computing products, 23K+ audio products, 90K+ TV & entertainment products, 124K+ A/V presentation products, 8K+ mobile products and 5K+ optics products. That means a single trusted link can convert across a wide range of high-intent shopping searches.

How the B&H Photo Video affiliate program works

The program is run in-house through B&H's own affiliate portal. According to the official affiliate page, affiliates earn a 2% base commission on the full 450K+ product catalog, "with the possibility to earn a higher percentage contingent upon performance." B&H also advertises an 8% commission on 3,000+ products from a selection of featured brands. Third-party directories list an 8% headline rate, so the effective rate you see will depend on which products you promote and your performance tier.

• Commission: 2% base (up to 8% on select brands / by performance).
• Commission model: CPS (cost per sale), single-tier — you earn only on sales you generate.
• Cookie duration: Reported as 30 days by the Post Affiliate Pro directory. Note that another source (Geniuslink) cites a 60-hour window, so confirm the current cookie length directly with B&H before relying on it.
• Payout frequency: Monthly.
• Minimum payout: $80.
• Payout methods: Bank transfer, PayPal, and other options.
• Accepted regions: North America focus (per directory data), though B&H ships internationally.

To join, visit the B&H Affiliate Partner Site and click "Apply Now." Existing members log in at the affiliate portal using their BI and KBID numbers. B&H provides customized tools and links, image and text banners, and a Chrome plugin that lets you grab affiliate URLs once you have your BI & KBID. A team of expert campaign managers offers ongoing support — the program markets itself as hands-on rather than a "sign up, so long" experience, with a dedicated affiliate manager and contact email/phone support.

Who should promote B&H Photo Video

B&H is a strong fit for creators and publishers whose audiences buy expensive gear: photography and videography YouTubers, camera and lens review blogs, filmmaking and content-creation channels, audio production sites, PC-building and workstation content, and drone or optics enthusiasts. Because average order values in these categories can run into the hundreds or thousands of dollars, even a 2% commission on a full camera-and-lens purchase can add up — and the higher-rate featured brands improve the math further.

It is less ideal for affiliates outside North America, or those who need a long cookie window and high percentage payouts. If your revenue model depends on recurring commissions or aggressive rates, subscription or software programs will serve you better. B&H is a one-time, transactional retail program.

Pros and cons

Pros

• Huge, trusted catalog — 450K+ products across many high-value tech categories.
• Recognized, reputable brand that converts well with gear-buying audiences.
• Up to 8% commission on 3,000+ featured-brand products.
• Dedicated campaign managers and real promotional support.
• Custom tools including link builder and a Chrome plugin; monthly payouts via bank transfer or PayPal.

Cons

• Low 2% base rate — the 8% only applies to a limited set of products.
• Conflicting cookie data — sources cite both 30 days and 60 hours; verify before promoting.
• $80 minimum payout can be slow to reach on low-volume sites.
• North America focus despite international shipping.
• One-time commissions only — no recurring revenue.

Overall, B&H Photo Video is a solid retail affiliate program for creators in the photo, video, audio and computing space. The base commission is modest, but the brand's authority, catalog depth and high order values make it worth testing — just confirm the current cookie length and commission tiers with the affiliate team before committing serious traffic.